Digital Marketing Masterclass-Get Your First 1,000 Customers

Digital Marketing Masterclass:Get Your First 1,000 Customers, available at $119.99, has an average rating of 4.58, with 212 lectures, based on 2933 reviews, and has 77726 subscribers.

You will learn about Understand the basics of growth marketing and traction channels Drill down on customer pain points and build user personas Align marketing channels with their personal preferences and skills Use Twitter and Facebook to conduct research and sales outreach Canvas Reddit, Meetup, and other platforms to canvas for customers Set up, manage, and analyze user stats & behaviors through Google Analytics Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews Set up, populate, and use an Instagram account Market using 3 different techniques on Instagram Set up, populate, and use a Snapchat account Market using 4 different techniques on SnapChat Build and maintain a press list Strategize angles for pitching and being covered by press Understand the mentality and mindset behind press & journalists Successfully manage relationships with press and pitch them successfully Build a comprehensive content marketing plan Build and maintain a content calendar Use 5 different techniques for coming up with blog & content ideas Promote their content through 6 different strategies Employ the skyscraper technique successfully Find, track, and land guest posting spots on other blogs and outlets Plan, script, and produce videos for marketing Analyze and track video marketing metrics Decide which camera equipment fits their budget and needs the best Effectively combine video marketing with pre-existing content Strategize and produce videos for marketing on YouTube Build landing pages for email or lead capture Understand the best practices of creating and promoting lead magnets, like webinars & white papers Analyze your on site SEO factors and optimize them Conduct keyword research for SEO opportunities Manage keyword density and other metrics needed for ranking on Google Design, plan, and start advertising on Google, Bing, and Facebook Analyze & understand search engine marketing & social ad marketing metrics This course is ideal for individuals who are Anyone who has a product they want to sell (does not have to be online) or Anyone who has a service they want to sell (does not have to be online) or Anyone who works in in Marketing, Sales, or Management or Anyone interested in learning how to acquire customers It is particularly useful for Anyone who has a product they want to sell (does not have to be online) or Anyone who has a service they want to sell (does not have to be online) or Anyone who works in in Marketing, Sales, or Management or Anyone interested in learning how to acquire customers.

Enroll now: Digital Marketing Masterclass:Get Your First 1,000 Customers

Summary

Title: Digital Marketing Masterclass:Get Your First 1,000 Customers

Price: $119.99

Average Rating: 4.58

Number of Lectures: 212

Number of Published Lectures: 211

Number of Curriculum Items: 212

Number of Published Curriculum Objects: 211

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the basics of growth marketing and traction channels

Drill down on customer pain points and build user personas

Align marketing channels with their personal preferences and skills

Use Twitter and Facebook to conduct research and sales outreach

Canvas Reddit, Meetup, and other platforms to canvas for customers

Set up, manage, and analyze user stats & behaviors through Google Analytics

Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews

Set up, populate, and use an Instagram account

Market using 3 different techniques on Instagram

Set up, populate, and use a Snapchat account

Market using 4 different techniques on SnapChat

Build and maintain a press list

Strategize angles for pitching and being covered by press

Understand the mentality and mindset behind press & journalists

Successfully manage relationships with press and pitch them successfully

Build a comprehensive content marketing plan

Build and maintain a content calendar

Use 5 different techniques for coming up with blog & content ideas

Promote their content through 6 different strategies

Employ the skyscraper technique successfully

Find, track, and land guest posting spots on other blogs and outlets

Plan, script, and produce videos for marketing

Analyze and track video marketing metrics

Decide which camera equipment fits their budget and needs the best

Effectively combine video marketing with pre-existing content

Strategize and produce videos for marketing on YouTube

Build landing pages for email or lead capture

Understand the best practices of creating and promoting lead magnets, like webinars & white papers

Analyze your on site SEO factors and optimize them

Conduct keyword research for SEO opportunities

Manage keyword density and other metrics needed for ranking on Google

Design, plan, and start advertising on Google, Bing, and Facebook

Analyze & understand search engine marketing & social ad marketing metrics

Who Should Attend

Anyone who has a product they want to sell (does not have to be online)

Anyone who has a service they want to sell (does not have to be online)

Anyone who works in in Marketing, Sales, or Management

Anyone interested in learning how to acquire customers

Target Audiences

Anyone who has a product they want to sell (does not have to be online)

Anyone who has a service they want to sell (does not have to be online)

Anyone who works in in Marketing, Sales, or Management

Anyone interested in learning how to acquire customers

Can I ask you a question?

How many customers do you have?

If you said “none” or “not enough”, this course is for you.?

In this course, we’re going to focus on how YOU can take any product, service, or business and sell it to 10s, 100s, or even 1,000s of customers.?

You see,?the hard part isn’t making a product anymore. The hard part is?finding a market?for your product and?getting them to buy it.

“How great can a product be if nobody wants it?” –?Marc Andreesen, billionaire venture capitalist.

We’re no longer living in the “field of dreams”. If you build it…. they won’t come.

In order to be successful with your startup or small business, you?must have?the ability to?proactively?go out and find customers.?In order to do that, you need to understand?modern?marketing channels.?That’s exactly what we cover in this course.

We’ll cover:

? Social media marketing through Twitter, Instagram, & SnapChat

? Community management and promotion through Reddit, ProductHunt, & HackerNews

? Pitching press and getting covered in blogs, news outlets, & other media sites

? Creating, managing, and promoting?blog posts?through WordPress, Medium, & guest blogs.

? Creating & promoting video ads and video content through your site & through YouTube

? Building a long term SEO strategy

? Designing and executing CPC ad campaigns through Google, Bing, & Facebook

As always, if you’re not 100% satisfied you can get a full refund through Udemy within 30 days.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course overview

Lecture 2: Join our community on Slack!

Chapter 2: The basics

Lecture 1: Intro to traction channels

Lecture 2: The 19 channels explained (part 1)

Lecture 3: The 19 channels explained (part 2)

Lecture 4: The growth process

Lecture 5: Two components of every growth strategy

Lecture 6: Optimization audit

Lecture 7: Optimization audit: DEMO

Lecture 8: Review & Recap: Section 2

Chapter 3: Building your strategy

Lecture 1: Intro to building your strategy

Lecture 2: What pain do you solve?

Lecture 3: Frequency & depth of the problem

Lecture 4: Review & Recap: Section 3

Chapter 4: Get your first 10

Lecture 1: Intro to manual effort section

Lecture 2: Intro to Strategy 1: Complainy people

Lecture 3: Finding the complainy people

Lecture 4: DEMO Finding the complainy people

Lecture 5: Conversing with the complainy people

Lecture 6: Intro to Twitter & why we use it

Lecture 7: Topicality on Twitter

Lecture 8: Competitors on Twitter

Lecture 9: Locating forums & like-minded communities

Lecture 10: Messaging on forums

Lecture 11: Spreading the word on Slack

Lecture 12: The wonderful world of Reddit

Lecture 13: Using your network to announce your new business

Lecture 14: DEMO Writing an email to your network

Lecture 15: Facebook & LinkedIn sharing

Lecture 16: Events & meetups

Lecture 17: Review & Recap: Section 4

Chapter 5: Get your first 100

Lecture 1: Intro to community posting

Lecture 2: Reddit overview

Lecture 3: Raising your Reddit IQ

Lecture 4: Finding your subs

Lecture 5: Optimize your experience

Lecture 6: Observing from a distance

Lecture 7: Emerging platforms: How to tell which platform is worth trying

Lecture 8: Intro to Snapchat

Lecture 9: Snapchat: Setting up your account

Lecture 10: Snapchat: Taking snaps and promoting

Lecture 11: Snapchat Tactic #1: The Takeover

Lecture 12: Snapchat Tactic #2: Run a promotion

Lecture 13: Snapchat Tactic #3: Using your Snapcode

Lecture 14: Intro to Instagram

Lecture 15: Instagram: Setting up your account

Lecture 16: Instagram: Taking and posting pictures

Lecture 17: Instagram Tactic #1: Hashtag the right way

Lecture 18: Instagram Tactic #2: Run a promotion

Lecture 19: Instagram Tactic #3: Engage with others

Lecture 20: Review & Recap: Section 5

Chapter 6: Take a break

Lecture 1: Intro to Take a break

Lecture 2: Survey of analytics tools

Lecture 3: Installing Google Analytics

Lecture 4: Exploring Google Analytics

Lecture 5: Setting up goals in Google Analytics

Lecture 6: Origin source sorting in Google Analytics

Lecture 7: Linking strategies with Bit.ly

Lecture 8: Alternate linking strategies

Lecture 9: Review & Recap: Section 6

Chapter 7: Get your first 500 – PR

Lecture 1: Intro to PR

Lecture 2: A day in the life of a reporter

Lecture 3: Common angles for getting press

Lecture 4: Basing your angle off outlet and person

Lecture 5: Pitching vs. press releases

Lecture 6: Core concepts in getting press

Lecture 7: Step 1: Finding journalists

Lecture 8: Tip: Use helpareporter.com

Lecture 9: Step 2: Researching and compiling interests of journalists

Lecture 10: Step 3: Getting the attention of journalists

Lecture 11: Tactic: Quora pull-in

Lecture 12: Tactic: Doing research & polling for journalists

Lecture 13: Step 4: Pitching and writing the email (part 1)

Lecture 14: Step 4: Pitching and writing the email (part 2)

Lecture 15: Practice writing emails and headlines

Lecture 16: Preparing a press package

Lecture 17: Closing thoughts & comments

Lecture 18: Review & Recap: Section 7

Chapter 8: Get your first 500 – Content Marketing

Lecture 1: Intro to content strategy

Lecture 2: Inbound vs. outbound

Lecture 3: Why should we define our audience?

Lecture 4: How do we define our audience?

Lecture 5: Creating user personas

Lecture 6: Content types 1: Tutorials, interviews, roundups

Lecture 7: Content types 2: Listicles, resource compilations

Lecture 8: Content types 3: Company stories, case studies, infographics

Lecture 9: Content types 4: Minisites, ultimate guides

Lecture 10: Common topics you can use (part 1)

Lecture 11: Common topics you can use (part 2)

Lecture 12: The key to content creation

Lecture 13: Creating a system for recording your ideas

Lecture 14: What to write: #1 Google autocomplete

Instructors

Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder

Rating Distribution

1 stars: 40 votes

2 stars: 70 votes

3 stars: 330 votes

4 stars: 842 votes

5 stars: 1651 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!