Marketing Management Masterclass 13 in 1 MBA Level Course

Marketing Management Masterclass – 13 in 1 MBA Level Course, available at $79.99, has an average rating of 4.6, with 121 lectures, based on 528 reviews, and has 2548 subscribers.

You will learn about You will learn various concepts of marketing, right from an overview of marketing to marketing Mix – 4Ps and 7Ps of marketing. You will learn marketing research and segmentation, targeting and positioning (STP). You will learn consumer and business buying behaviour. You will learn branding, product life cycle (PLC) and Product strategy. You will learn how a firm /company price a product and what are the pricing strategies. You will learn how a firm creates marketing / distribution Channel. You will learn about integrated marketing communications (IMC), including advertising and sales promotion. This course is ideal for individuals who are MBA, BBA and other students (Postgraduate as well as Undergraduate) studying the subject of Marketing Management will find this course very useful, as it will cover most of the concepts taught in any business school. or Working Professionals and Managers will find this course useful in learning as well as brushing-up the knowledge of Marketing. or Business owners may also find this course very helpful, who has not gone to any business school, to have an understanding of Marketing. It is particularly useful for MBA, BBA and other students (Postgraduate as well as Undergraduate) studying the subject of Marketing Management will find this course very useful, as it will cover most of the concepts taught in any business school. or Working Professionals and Managers will find this course useful in learning as well as brushing-up the knowledge of Marketing. or Business owners may also find this course very helpful, who has not gone to any business school, to have an understanding of Marketing.

Enroll now: Marketing Management Masterclass – 13 in 1 MBA Level Course

Summary

Title: Marketing Management Masterclass – 13 in 1 MBA Level Course

Price: $79.99

Average Rating: 4.6

Number of Lectures: 121

Number of Published Lectures: 121

Number of Curriculum Items: 121

Number of Published Curriculum Objects: 121

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

You will learn various concepts of marketing, right from an overview of marketing to marketing Mix – 4Ps and 7Ps of marketing.

You will learn marketing research and segmentation, targeting and positioning (STP).

You will learn consumer and business buying behaviour.

You will learn branding, product life cycle (PLC) and Product strategy.

You will learn how a firm /company price a product and what are the pricing strategies.

You will learn how a firm creates marketing / distribution Channel.

You will learn about integrated marketing communications (IMC), including advertising and sales promotion.

Who Should Attend

MBA, BBA and other students (Postgraduate as well as Undergraduate) studying the subject of Marketing Management will find this course very useful, as it will cover most of the concepts taught in any business school.

Working Professionals and Managers will find this course useful in learning as well as brushing-up the knowledge of Marketing.

Business owners may also find this course very helpful, who has not gone to any business school, to have an understanding of Marketing.

Target Audiences

MBA, BBA and other students (Postgraduate as well as Undergraduate) studying the subject of Marketing Management will find this course very useful, as it will cover most of the concepts taught in any business school.

Working Professionals and Managers will find this course useful in learning as well as brushing-up the knowledge of Marketing.

Business owners may also find this course very helpful, who has not gone to any business school, to have an understanding of Marketing.

If you are a student of ‘Marketing Management’subject as a part of your MBA/BBA/M.Com/B.Com or related curriculum, this course will help you understand all the concepts with relevant examples in the simplest manner. This MBA level course covers most of the marketing curriculum taught all across the world through books by leading authors like Philip Kotler, Kevin Keller, Gary Armstrong, Charles Lamb, Joseph Hair, Noel Capon and so on.

5 Star Reviews and Comments:

Umut ?eli?k?z –Very informative course! Had so much more than I expected purchasing the course. Awesome value for money and lecturer’s passion is very evident and INFECTIOUS. THANK YOU, THANKS :))

Emmanuel Kwabena Appiah –I took this program to help me clarify lessons in my ongoing marketing management class for my MBA program. The content, delivery and examples were so perfect. I wrote the exams with knowledge gained from the videos instead and not from the class. I still remember the delivery so vividly. Perfect content for marketing course. Thanks prof!

Ivana –Great course with simple explanation of definitions.

Mohamed Naseef K –Superb experience, I have got examination points to elaborate with examples. I am so happy to recommend to this type of classes. I faced my marketing examination only with this class, very helpful and thanks to our sweet teacher Mr. Vijay. 

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In 13 sections, this course helps you learn Marketing through 119 videos.

In this course,

We begin with the definition of Marketing and discuss the role and importance of Marketing in a business. Then it is followed by Marketing Mix – 4Ps and 7Ps of Marketing.

Then questions like – ‘How do you create Customer Value’ and ‘how do you identify the needs of the customers’ are answered through concepts of Customer Value and Marketing Research.

We also try to understand the Consumeras well as Business Buying Behaviour.

‘How do you identify a market segment‘ and the processes involved in Targetingand Positioningare discussed in the course.

The concepts related to Branding, Product Strategy, Product Mix, Product Life Cycle and New Product Development have been discussed.

We also review the concepts of Price and Pricing Strategies with Price Adaptations and Price Changes.

We also learn about Marketing / Distribution Channels, Channel Levels and Channel Design Decisions.

Then finally we learn about Advertising and Promotions with Public Relations, Direct Marketing, Personal Selling and Digital Marketing.

All the above concepts have been simplified through real world examples from leading companies of the World. 

All the concepts have been discussed with a talking head video and slides to make learning better and faster.

This course also comes with:

~ Lifetime access with all future updates 

~ Fast and Friendly support in the Q&A – Comments section

~ Udemy Certificate of Completion

~ A 30 Day “No Questions Asked” Money Back Guarantee!

‘Buy Now’ this course risk freeand master the subject area of Marketing.

See you there…

Course Curriculum

Chapter 1: Overview of Marketing

Lecture 1: What is Marketing

Lecture 2: Difference between Marketing and Selling

Lecture 3: Marketing is Everything

Lecture 4: History of Marketing

Lecture 5: Marketing Philosophies / Marketing Orientation

Lecture 6: What is Marketed

Lecture 7: Marketing Mix : 4Ps of Marketing

Lecture 8: Marketing Mix : 7Ps of Marketing

Lecture 9: Needs, Wants and Demand

Lecture 10: Changing Face of Marketing in the Digital Era

Lecture 11: Digital Marketing

Chapter 2: Market Oriented Strategic Planning

Lecture 1: Customer Value in Marketing

Lecture 2: The 5Cs of Marketing Analysis

Lecture 3: Market Oriented Strategic Planning

Lecture 4: Marketing Plan

Lecture 5: Customer Relationship Management

Lecture 6: SWOT Analysis

Lecture 7: Ansoff Matrix / Product Market Expansion Grid

Lecture 8: BCG Matrix / Growth – Share Matrix / Product Portfolio Matrix

Lecture 9: Porter's Five Forces Model

Chapter 3: Marketing Environment

Lecture 1: Marketing Information System

Lecture 2: Marketing Environment / PESTLE Analysis

Lecture 3: Demographic Environement

Lecture 4: Economic Environment

Lecture 5: Socio-Cultural Environement

Lecture 6: Green Marketing

Lecture 7: Technological Environment

Lecture 8: Legal and Political Environment

Lecture 9: Environmental Scanning

Chapter 4: Marketing Research

Lecture 1: Meaning and Importance of Marketing Research

Lecture 2: Difference between Market Research and Marketing Research

Lecture 3: Formal and Informal Marketing Research

Lecture 4: Six Steps to Marketing Research

Lecture 5: Step 1 : Define the Problem

Lecture 6: Step 2 : Develop the Research Plan

Lecture 7: Step 3 : How to collect Primary Data

Lecture 8: Research Instruments

Lecture 9: Sampling Plan

Lecture 10: Concept testing & Conjoint Analysis

Lecture 11: Step 3 to 6 of Marketing Research

Lecture 12: Marketing Decision Support System

Chapter 5: Demand Forecasting

Lecture 1: Classification of Market Size

Lecture 2: Demand Forecasting for New Products

Lecture 3: Demand Forecasting

Lecture 4: Methods of Demand Forecasting

Lecture 5: Statistical Methods

Lecture 6: Survey Method

Chapter 6: Consumer Markets and Consumer Buying Behaviour

Lecture 1: Marketplace, Marketspace and Meta Market

Lecture 2: Consumer Market : FMCG

Lecture 3: Consumer Market : Consumer Durables

Lecture 4: Consumer Behaviour

Lecture 5: Cultural factors

Lecture 6: Social Factors

Lecture 7: Personal Factors

Lecture 8: Psychological Factors : Motivation

Lecture 9: Maslow's Hierarchy of Needs Theory

Lecture 10: Psychological Factors : Perception, Learning, Attitude and Beliefs

Lecture 11: Five Stages of the Consumer Buying Decision Process

Chapter 7: Business Markets and Business Buying Behaviour

Lecture 1: Business Marketing / B2B Marketing

Lecture 2: Difference between Business Market and Consumer Market

Lecture 3: Buying Situations

Lecture 4: Buying Centre

Lecture 5: Business Buying Decision Process : The Eight Stage Model

Chapter 8: Segmentation, Targeting and Positioning (STP)

Lecture 1: Market Segmentation

Lecture 2: How do you segment a Consumer Market

Lecture 3: Demographic Segmentation

Lecture 4: Geographic Segmentation

Lecture 5: Geodemographic Segmentation

Lecture 6: Psychographic Segmentation

Lecture 7: Behavioural Segmentation

Lecture 8: Targeting / Target Market Selection

Lecture 9: Positioning

Chapter 9: Brand

Lecture 1: What is a Brand

Lecture 2: History of Branding

Lecture 3: Benefits of Branding

Lecture 4: Brand Management

Lecture 5: Brand Image

Lecture 6: Brand Identity

Lecture 7: Brand Personality

Lecture 8: Brand Equity

Chapter 10: Product, New Product Development and Product Life Cycle

Lecture 1: Product

Lecture 2: Product Levels : The Customer Value Hierarchy

Lecture 3: Product Mix : Width, Length and Depth

Lecture 4: Product Line and Brand Extensions

Lecture 5: New Product Development

Lecture 6: Stages in New Product Development

Lecture 7: Product Life Cycle (PLC)

Lecture 8: Strategies for Different Stages of Product Life Cycle

Lecture 9: Managing Product and Brand Portfolios

Chapter 11: Price and Pricing Strategies

Instructors

Prof. Vijay Prakash Anand
Professor, Jaipuria and Visiting Professor, IIM Ranchi

Rating Distribution

1 stars: 7 votes

2 stars: 12 votes

3 stars: 85 votes

4 stars: 170 votes

5 stars: 254 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!