Mobile App Marketing Masterclass

Mobile App Marketing Masterclass, available at $34.99, has an average rating of 3.95, with 32 lectures, based on 271 reviews, and has 10828 subscribers.

You will learn about Learn 16 of the most effective and low-cost strategies to promote an app Learn simple, yet effective bootstrap app marketing techniques that will help you get massive numbers of app installs without straining your budget. Many of these techniques, in fact, are free! Understand some important foundational concepts necessary for a good app marketing campaign, such as monetization models, customer lifetime value, keyword strategy, and many others This course is ideal for individuals who are Startup owners who want to dramatically scale their startups’ app user base, without straining their budgets or Media planners and buyers working for media agencies, as well as digital agencies or Digital managers working for brand clients or Brand managers who want to understand how to promote an app that their brand owns or Aspiring app entrepreneurs who are planning to launch their own startup or College or university business/marketing students who want to deepen their knowledge of app marketing and the booming app economy in order to increase their future value in the workplace, or launch their own startup It is particularly useful for Startup owners who want to dramatically scale their startups’ app user base, without straining their budgets or Media planners and buyers working for media agencies, as well as digital agencies or Digital managers working for brand clients or Brand managers who want to understand how to promote an app that their brand owns or Aspiring app entrepreneurs who are planning to launch their own startup or College or university business/marketing students who want to deepen their knowledge of app marketing and the booming app economy in order to increase their future value in the workplace, or launch their own startup.

Enroll now: Mobile App Marketing Masterclass

Summary

Title: Mobile App Marketing Masterclass

Price: $34.99

Average Rating: 3.95

Number of Lectures: 32

Number of Published Lectures: 32

Number of Curriculum Items: 32

Number of Published Curriculum Objects: 32

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Learn 16 of the most effective and low-cost strategies to promote an app

Learn simple, yet effective bootstrap app marketing techniques that will help you get massive numbers of app installs without straining your budget. Many of these techniques, in fact, are free!

Understand some important foundational concepts necessary for a good app marketing campaign, such as monetization models, customer lifetime value, keyword strategy, and many others

Who Should Attend

Startup owners who want to dramatically scale their startups’ app user base, without straining their budgets

Media planners and buyers working for media agencies, as well as digital agencies

Digital managers working for brand clients

Brand managers who want to understand how to promote an app that their brand owns

Aspiring app entrepreneurs who are planning to launch their own startup

College or university business/marketing students who want to deepen their knowledge of app marketing and the booming app economy in order to increase their future value in the workplace, or launch their own startup

Target Audiences

Startup owners who want to dramatically scale their startups’ app user base, without straining their budgets

Media planners and buyers working for media agencies, as well as digital agencies

Digital managers working for brand clients

Brand managers who want to understand how to promote an app that their brand owns

Aspiring app entrepreneurs who are planning to launch their own startup

College or university business/marketing students who want to deepen their knowledge of app marketing and the booming app economy in order to increase their future value in the workplace, or launch their own startup

This course is the most comprehensive guide to mobile app marketing.? If you own or manage an app – whether it be your own startup business, as an agency managing it on behalf of a brand, or as a brand owner – this course will help you scale your app business from zero users, to a million users! ?

I’ll be sharing with you 16 proven, highly-effective app marketing strategies – all market-tested to work with some of the biggest brands in the world. ? Based on my more than 14 years experience in mobile marketing, this course will help you learn the techniques of many of the biggest retail, consumer goods, startups, and mobile commerce apps around the world. I’ve helped scale the apps of clients such as McDonald’s, Krispy Kreme, DBS Bank, and many others, to millions of users and millions of dollars in app revenues.? ?

These strategies absolutely work – they’re market tested and proven, and can fit the budget of any brand or startup. If you’re not completely happy with what you learn after taking this course, we have a money-back guarantee in place that will ensure that your course investment is protected.

Course Curriculum

Chapter 1: Course Overview and Introductions

Lecture 1: Course Introduction

Lecture 2: Brief Introduction to the Instructor

Lecture 3: How to Make the Most out of this Course

Lecture 4: Why You Need this Course

Chapter 2: Fundamental Principles of App Marketing

Lecture 1: Introduction to the Section

Lecture 2: Keyword Strategy

Lecture 3: Choosing Your Keywords

Lecture 4: Exercise: Compute for the KEI and Select Your Keywords

Lecture 5: App Monetization Models

Lecture 6: Customer Lifetime Value

Lecture 7: Practice: Compute for Your App's Customer Lifetime Value

Lecture 8: Maximum Marketing Investment per New User

Lecture 9: Experimental Mindset

Lecture 10: The Lean Startup Method Applied to App Marketing

Lecture 11: Conclusion: Summarize Your Pre-Launch Checklist

Chapter 3: The 16 App Promotion Strategies

Lecture 1: Introduction to Section 3

Lecture 2: Provide a Download Incentive

Lecture 3: Company Partners, Employees and Friends as Early Adopters

Lecture 4: App Referral Program

Lecture 5: Co-Marketing

Lecture 6: App Store Optimization

Lecture 7: Cross Promotion in All Existing Customer Touchpoints

Lecture 8: App Ratings and Review Management

Lecture 9: Make Your App Inherently Social

Lecture 10: Influencer Marketing

Lecture 11: Conversation Marketing

Lecture 12: App Squad

Lecture 13: Guest Blogging

Lecture 14: Partnerships with Telecom Operators

Lecture 15: Video Marketing

Lecture 16: Facebook App Install Ads

Lecture 17: Google's Universal App Campaigns

Instructors

Arthur Policarpio
Digital Entrepreneur with 10,000+ Students Online

Rating Distribution

1 stars: 7 votes

2 stars: 11 votes

3 stars: 41 votes

4 stars: 89 votes

5 stars: 123 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!