PPC 101- Intro to Google Facebook Direct Response Ads

PPC 101: Intro to Google & Facebook Direct Response Ads, available at Free, has an average rating of 4.3, with 31 lectures, based on 273 reviews, and has 10906 subscribers.

You will learn about Why traditional brand awareness marketing is fundamentally flawed Have concrete examples of pay-per-click, direct response Google & Facebook advertising success across industries Recite the 4 steps of the PPC sales funnel & 5 major types of sales leads Perform basic math calculations needed to conduct Google & Facebook PPC Explain ways to lower Cost Per Acquisition (CPA)/Customer Acquisition Cost (CAC) Calculate & explain Return on Investment (ROI) Explain the role of a PPC/direct response campaign manager Be able to find & hire PPC/direct response campaign managers or DIY This course is ideal for individuals who are Entrepreneurs & small businesses It is particularly useful for Entrepreneurs & small businesses.

Enroll now: PPC 101: Intro to Google & Facebook Direct Response Ads

Summary

Title: PPC 101: Intro to Google & Facebook Direct Response Ads

Price: Free

Average Rating: 4.3

Number of Lectures: 31

Number of Published Lectures: 31

Number of Curriculum Items: 31

Number of Published Curriculum Objects: 31

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Why traditional brand awareness marketing is fundamentally flawed

Have concrete examples of pay-per-click, direct response Google & Facebook advertising success across industries

Recite the 4 steps of the PPC sales funnel & 5 major types of sales leads

Perform basic math calculations needed to conduct Google & Facebook PPC

Explain ways to lower Cost Per Acquisition (CPA)/Customer Acquisition Cost (CAC)

Calculate & explain Return on Investment (ROI)

Explain the role of a PPC/direct response campaign manager

Be able to find & hire PPC/direct response campaign managers or DIY

Who Should Attend

Entrepreneurs & small businesses

Target Audiences

Entrepreneurs & small businesses

We are currently undergoing the greatest shift in advertising since the invention of the TV.

And it’s all because of Pay-Per-Click Advertising, also known as direct response marketing.

PPC/direct response advertisements on Google & Facebook are by far the cheapest, most effective and best way to grow customers for any product, good or service.

It helped me build a website to 1 million page views PER DAY and sell it to famous tech entrepreneur Gary Vaynerchuk. Now I’m teaching you what I learned in this 5-part, 1-hour course.

The introduction & 5 modules of the course are broken down like this:

Introduction

? Who is Jim Weber?
? Testimonial from famous tech entrepreneur Gary Vaynerchuk
? What is Pay-Per-Click/Direct Response Marketing?
? What will I learn from “PPC 101”?

Module #1: PPC Case Study

? How Zingerman’s Deli used PPC to build a $15-million, mail-order business.

Module #2: Sales Flow

? The PPC Sales Funnel & how to generate sales leads.

Module #3: PPC Math
? Elementary school-level formulas you need to know and how to calculate.

Module #4: Success Stories
? Successful uses of PPC to grow businesses, products or services across industries.

Module #5: Campaign Managers
? Everything you need to know about finding & hiring PPC campaign managers.

Conclusion

? Quick recap of the most important things you learned in Modules #1-5.

WHAT THIS COURSE IS *NOT*

This course is NOT a “how to” guide to creating and monitoring Google & Facebook ads. From my personal experience, it takes months to not only use these PPC platforms but also master them to a point where you make a positive Return on Investment. Unless you are planning to run Google & Facebook ads as your profession, it is a more efficient use of your time and money to hire a trusted campaign manager and pay them either on commission or a percentage of your PPC ad spend (30% or less).

Course Curriculum

Lecture 1: Who is Jim Weber?

Chapter 1: Introduction

Lecture 1: Traditional Marketings 5 Fatal Flaws

Lecture 2: What is Pay-Per-Click Marketing?

Lecture 3: My PPC Success Story

Lecture 4: What Youll Learn in PPC 101

Chapter 2: Module #1: PPC Case Study

Lecture 1: Module Intro

Lecture 2: Zingermans Deli PPC Results

Lecture 3: Module Recap

Chapter 3: Module #2: Sales Process

Lecture 1: Module Intro

Lecture 2: 4 Steps & 3 Cs of PPC Sales Funnel

Lecture 3: 5 Types of Leads

Lecture 4: Module Recap

Chapter 4: Module #3: PPC Math

Lecture 1: Module Intro

Lecture 2: PPA, RPA & CPA

Lecture 3: Goal of PPC: Increase 3 Cs of Sales Funnel

Lecture 4: Return on Investment

Lecture 5: Module Recap

Chapter 5: Module #4: Success Stories

Lecture 1: Module Intro

Lecture 2: Success Stories by Lead

Lecture 3: Keys to PPC Success

Lecture 4: Module Recap

Chapter 6: Module #5: Campaign Managers

Lecture 1: Module Intro

Lecture 2: PPC as Sports Team

Lecture 3: PPC Managers Job vs. Your Job

Lecture 4: Finding & Hiring vs. Do It Yourself

Lecture 5: PPC One-Sheet

Chapter 7: Conclusion

Lecture 1: Module #1: PPC Case Study

Lecture 2: Module #2: Sales Process

Lecture 3: Module #3: PPC Math

Lecture 4: Module #4: Success Stories

Lecture 5: Module #5: Campaign Managers

Instructors

Jim Weber
Pay-Per-Click & Direct Response Marketer

Rating Distribution

1 stars: 13 votes

2 stars: 16 votes

3 stars: 56 votes

4 stars: 78 votes

5 stars: 110 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!