Master Email Deliverability in 2019

Master Email Deliverability in 2019, available at Free, has an average rating of 3.8, with 59 lectures, based on 237 reviews, and has 6823 subscribers.

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You will learn about How to improve email deliverability, and how that will directly improve profitability of email campaigns. This course is ideal for individuals who are Email marketers, startups, SMBs, bloggers, entrepreneurs and anyone else who use email marketing as part of their jobs. It is particularly useful for Email marketers, startups, SMBs, bloggers, entrepreneurs and anyone else who use email marketing as part of their jobs.

Enroll now: Master Email Deliverability in 2019

Summary

Title: Master Email Deliverability in 2019

Price: Free

Average Rating: 3.8

Number of Lectures: 59

Number of Published Lectures: 59

Number of Curriculum Items: 59

Number of Published Curriculum Objects: 59

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

How to improve email deliverability, and how that will directly improve profitability of email campaigns.

Who Should Attend

Email marketers, startups, SMBs, bloggers, entrepreneurs and anyone else who use email marketing as part of their jobs.

Target Audiences

Email marketers, startups, SMBs, bloggers, entrepreneurs and anyone else who use email marketing as part of their jobs.

Maximize email deliverability in 2019 with this 1 hour class.?Most marketers do not know the tips, tricks, and secrets mentioned in this course. Knowing them can have astronomical impacts on your email ROI. Since email is one of the best marketing channels available, even in 2019, this information will really take your campaigns and profitability to the next level.?

Course Curriculum

Chapter 1: Introduction to Email Deliverability

Lecture 1: Introduction

Lecture 2: What is Email Deliverability

Lecture 3: Why Email Deliverability is Important

Lecture 4: The Golden Rule of Email Deliverability

Lecture 5: High Level Overview

Chapter 2: Spam, ISPs, and Blacklists

Lecture 1: How Spam Filters Work

Lecture 2: Who are ISPs

Lecture 3: Who are Blacklists

Lecture 4: Spam Traps

Lecture 5: Legal Requirements for Email

Lecture 6: CAN-SPAM

Lecture 7: CASL

Lecture 8: What do ISPs Look For

Chapter 3: Sender Reputation

Lecture 1: What is Sender Reputation?

Lecture 2: Reputation Factors

Lecture 3: Best Practices for Sender Reputation

Lecture 4: Segmentation

Lecture 5: Sunset Policy

Lecture 6: Bounces

Lecture 7: List Hygiene

Lecture 8: Hygiene Factors

Lecture 9: Email Verification Services

Lecture 10: Monitor Blacklists

Lecture 11: Email Monitoring Tools

Chapter 4: Infrastructure

Lecture 1: Infrastructure Factors

Lecture 2: Sender Authentication

Lecture 3: DKIM, SPF, Sender ID, DMARC

Lecture 4: Feedback Loops

Lecture 5: Whitelisting

Lecture 6: Warming Up and Priming IPs

Lecture 7: Automated Subscriber Removal

Lecture 8: Finding a good ESP

Chapter 5: Engagement

Lecture 1: Factors of Engagement

Lecture 2: Best Practices for Engagement

Lecture 3: Messaging

Lecture 4: Timing

Lecture 5: Frequency

Lecture 6: Ask to Whitelist

Chapter 6: Writing Good Emails

Lecture 1: Writing Good Emails

Lecture 2: Improve Readability

Lecture 3: Use Branding In Your Send Name

Lecture 4: Make Your Sender Address More Personal

Lecture 5: Optimize for Mobile

Lecture 6: Optimize Images

Lecture 7: Create Both Plain Text and HTML Emails

Lecture 8: Include an Unsubscribe Button

Lecture 9: Test it

Lecture 10: What to Avoid – Spam Words, Red, Capital Letters, Too Many Links

Chapter 7: Best Practices – Putting It All Together

Lecture 1: Putting it all together

Lecture 2: Set Expectations Early

Lecture 3: Encourage Engagement

Lecture 4: Include the List-Unsubscribe Header

Lecture 5: Opt-ins, Preference Center, and Dedicated Complaint Emails

Lecture 6: Filter Sign Ups

Lecture 7: Dealing with Complaints

Lecture 8: Contacting Blacklists

Lecture 9: Re-engaging Inactive Accounts

Chapter 8: Conclusion

Lecture 1: Outro + Conclusion

Lecture 2: Bonus

Instructors

Martin Wong
Serial Entrepreneur | Digital Marketer | Life Hacker

Rating Distribution

1 stars: 9 votes

2 stars: 15 votes

3 stars: 59 votes

4 stars: 72 votes

5 stars: 82 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!