Complete Programmatic Advertising Course With Tool 2024

Complete Programmatic Advertising Course With Tool – 2024, available at $24.99, has an average rating of 4.48, with 80 lectures, 8 quizzes, based on 2393 reviews, and has 8391 subscribers.

You will learn about Gain 360-Degree Knowledge of Programmatic Advertising Learn How to Get Started with Programmatic Advertising Save Marketing Money While Maximizing Results Discover All Strategies & Tactics Discover All Media Buying Methods Discover All Programmatic Advertising Formats Discover All Programmatic Advertising Participants Land a High-Paying Job in Programmatic Advertising Perform Your Current Job Better Advance Your Career This course is ideal for individuals who are Online Advertisers or Programmatic Advertisers or Programmatic Media Buyers or Programmatic Media Sellers or Digital Marketing Professionals or Professionals with Traditional Marketing Background or Sales, PR, Communication, Creative & IT Professionals or Entrepreneurs & Business Owners It is particularly useful for Online Advertisers or Programmatic Advertisers or Programmatic Media Buyers or Programmatic Media Sellers or Digital Marketing Professionals or Professionals with Traditional Marketing Background or Sales, PR, Communication, Creative & IT Professionals or Entrepreneurs & Business Owners.

Enroll now: Complete Programmatic Advertising Course With Tool – 2024

Summary

Title: Complete Programmatic Advertising Course With Tool – 2024

Price: $24.99

Average Rating: 4.48

Number of Lectures: 80

Number of Quizzes: 8

Number of Published Lectures: 80

Number of Published Quizzes: 8

Number of Curriculum Items: 88

Number of Published Curriculum Objects: 88

Original Price: 24.99

Quality Status: approved

Status: Live

What You Will Learn

Gain 360-Degree Knowledge of Programmatic Advertising

Learn How to Get Started with Programmatic Advertising

Save Marketing Money While Maximizing Results

Discover All Strategies & Tactics

Discover All Media Buying Methods

Discover All Programmatic Advertising Formats

Discover All Programmatic Advertising Participants

Land a High-Paying Job in Programmatic Advertising

Perform Your Current Job Better

Advance Your Career

Who Should Attend

Online Advertisers

Programmatic Advertisers

Programmatic Media Buyers

Programmatic Media Sellers

Digital Marketing Professionals

Professionals with Traditional Marketing Background

Sales, PR, Communication, Creative & IT Professionals

Entrepreneurs & Business Owners

Target Audiences

Online Advertisers

Programmatic Advertisers

Programmatic Media Buyers

Programmatic Media Sellers

Digital Marketing Professionals

Professionals with Traditional Marketing Background

Sales, PR, Communication, Creative & IT Professionals

Entrepreneurs & Business Owners

Do You Want to Become an Expert in Programmatic Advertising?

If so, then you are in the right place, as this is the only certification course you can find online that will help you gain 360-degree knowledge of programmatic advertising. Indeed, by the end of this course, you will have learned almost everything about how advertisers and publishers can succeed in the programmatic advertising landscape.

What You Will Learn

At the beginning of this course, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged, and how those gave rise to this brand new form of online advertising. Next, I will introduce you to programmatic advertising and more specifically cover:

What programmatic advertising is;

Its adoption over the years;

The benefits for advertisers;

The benefits for publishers;

The marketing objectives one can achieve.

Following that, you will learn which are the twenty main participants in the programmatic advertising ecosystem. I will also take you through how all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Some of those participants I will take you through are:

Ad Exchange

Demand-Side Platform

Supply-Side Platform

Ad Server

Data-Management Platform

Agency Trading Desk

Ad Fraud Protection Platform

Ad Viewability Solution

Brand Safety Solution

Creative Management Platform

Dynamic Creative Optimisation Platform

Ad Order Management System

Digital Asset Management Platform

Web Analytics Platform

Marketing Attribution Platform

Tag Management System

After that, I will take you through different ways of buying media programmatically. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others:

Real-Time Bidding

Open Auctions

Private Auctions

Programmatic Direct

Preferred Deals

Guaranteed Deals

Then, you will learn about the six programmatic advertising formats. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving, and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers:

Programmatic Display Ads

Programmatic Video Ads

Programmatic Native Ads

Programmatic TV Ads

Programmatic Audio Ads

Programmatic Digital Out-Of-Home Ads

Once all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers:

Contextual Targeting

Placement Targeting

Demographics Targeting

Geo-Targeting

Lookalike / AI Audience Targeting

3rd-Party Audience Segment Targeting

Layered Targeting

Standard Remarketing

Dynamic Remarketing

Custom Remarketing

Following those, you will get to know how to create a successful media plan as well as how an advertiser’s media plan is executed with the help of media planners, media buyers, creative designers, and ad traffickers:

Media Planning

The Process of Creating a Media Plan

Ad Operations for Advertisers

Next, you will learn all the essential and advanced tactics followed by publishers for managing ad inventory, increasing ad viewability, and of course, ad revenues. You will also learn about the ad operations of a publisher, which typically consists of inventory managers, ad sellers, ad traffickers and yield managers. More specifically, you will learn the following:

Implementation of Ads.txt

Dealing with Privacy Laws

Cookieless Tracking with Universal IDs

Header Bidding

Price Floor Optimisation

Ad Inventory Optimisation Tactics

Sticky / Docked Ad Spaces

Responsive Ad Spaces

Ad Refresh Tactic

Ad Operations for Publishers

In the last section of this course, you will learn more about the major challenges advertisers and publishers face in the programmatic advertising landscape:

Reduce Ad Tech Tax

Avoid Price Inflations in Auctions

The Impact of Ad Blockers & Solutions

Dealing With This Complex Landscape

Following those, you will learn the new developments that have already started shaping the future of programmatic advertising:

Artificial Intelligence

Machine Learning

Augmented Reality Ads

Virtual Reality Ads

Blockchain Technology

Lastly, you will learn how to practice your gained knowledge. In that module, I will show you how the DSP of Data Xu works; how to create conversion goals; audience list and programmatic advertising campaigns.

Who Is This Course For?

This course has no pre-requisites and it is suitable for anyone wanting to gain comprehensive knowledge of programmatic advertising, whether they have no experience in the field or already run programmatic advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of programmatic advertising. Therefore, it is ideal for:

Digital Marketing Professionals, who have heard about programmatic advertising and wish to grow their skills further to advance their career.

Programmatic Advertisers, who currently trade programmatic ads but have many knowledge gaps. According to a recent study, 50% of programmatic advertisers, don’t think they know how programmatic advertising works. By taking this course, they can definitely perform their current job better, improve the performance of their campaigns as well as grow their career further.

Professionals with Traditional Marketing Background

Sales, PR, Communication, Creative & IT Professionals

Entrepreneurs & Business Owners, who would like to discover the full potential of programmatic advertising and take their business to the next level.

Why Does This Course Offer Excellent Value for Money?

High-Quality Course

Well-Designed Presentations

Illustrated Examples

Well-Structured Course

No Fluffing

5+ Hour Course

Get Straight to the Information You Need

Certificate of Completion

Covering Both Sides of the Spectrum (Advertisers & Publishers)

Advance Your Career

Mobile Application

Download lessons on your Android or iOS device

Take lessons while commuting to work

30-Day Money-Back Guarantee

Why not start this course right now?

Buy this course by clicking the ‘Buy Now’ button   

Course Curriculum

Chapter 1: Welcome To This Course

Lecture 1: Get up to 33% DISCOUNT on my courses

Lecture 2: Before You Start This Course

Lecture 3: Share This Course With Your Team

Chapter 2: The Evolution of Display Advertising

Lecture 1: Introduction

Lecture 2: The First Media Buying Method

Lecture 3: The Rise of Ad Networks

Lecture 4: The Rise of Ad Exchanges

Lecture 5: Participation in Ad Exchanges

Lecture 6: Recap

Chapter 3: Introduction to Programmatic Advertising

Lecture 1: Introduction

Lecture 2: What Is Programmatic Advertising?

Lecture 3: The Benefits for Advertisers

Lecture 4: The Benefits for Publishers

Lecture 5: The Marketing Objectives You Can Achieve

Lecture 6: Recap

Chapter 4: Programmatic Advertising Ecosystem

Lecture 1: Introduction

Lecture 2: Advertiser, Agency & Publisher

Lecture 3: Ad Network & Ad Exchange

Lecture 4: Demand-Side Platform (DSP)

Lecture 5: Agency Trading Desk (ATD)

Lecture 6: Supply-Side Platform (SSP)

Lecture 7: Ad Server

Lecture 8: Data-Management Platform (DMP)

Lecture 9: Ad Fraud Detection & Protection Platform

Lecture 10: Ad Viewability Solution

Lecture 11: Brand Safety Solution

Lecture 12: Creative Management Platform (CMP)

Lecture 13: Dynamic Creative Optimisation Platform (DCO)

Lecture 14: Web Analytics Platform

Lecture 15: Marketing Attribution Platform

Lecture 16: Digital Asset Management Platform (DAM)

Lecture 17: Ad Order Management System (OMS)

Lecture 18: Tag Management System (TMS)

Lecture 19: Recap

Chapter 5: Programmatic Media Buying Methods

Lecture 1: Introduction

Lecture 2: Real-Time Bidding

Lecture 3: Open Auction

Lecture 4: Private Auction

Lecture 5: Programmatic Direct

Lecture 6: Preferred Deal

Lecture 7: Guaranteed Deal

Lecture 8: Recap

Chapter 6: Programmatic Advertising Formats

Lecture 1: Introduction

Lecture 2: Programmatic Display Ads

Lecture 3: Programmatic Video Ads

Lecture 4: Programmatic Native Ads

Lecture 5: Programmatic TV Ads

Lecture 6: Programmatic Audio Ads

Lecture 7: Programmatic DOOH Ads

Lecture 8: Recap

Chapter 7: Tactics & Operations for Advertisers

Lecture 1: Introduction

Lecture 2: Prospecting Tactics

Lecture 3: Remarketing Tactics

Lecture 4: Media Planning

Lecture 5: Ad Operations

Lecture 6: Recap

Chapter 8: Tactics & Operations for Publishers

Lecture 1: Introduction

Lecture 2: Implementation of Ads.txt

Lecture 3: Dealing with Privacy Laws

Lecture 4: Universal ID

Lecture 5: Header Bidding

Lecture 6: Price Floor Optimisation

Lecture 7: Ad Inventory Tactics

Lecture 8: Ad Operations

Lecture 9: Recap

Chapter 9: Challenges & Future of Programmatic Advertising

Lecture 1: Introduction

Lecture 2: Ad Tech Tax

Lecture 3: Multiple DSPs & Price Inflation

Lecture 4: Ad Blocking

Lecture 5: Too Complex Landscape

Lecture 6: Artificial Intelligence (AI)

Lecture 7: Augmented Reality (AR)

Lecture 8: Virtual Reality (VR)

Lecture 9: Blockchain Technology

Lecture 10: Recap

Chapter 10: How To Practice Your Knowledge

Lecture 1: How To Practice Your Knowledge?

Lecture 2: User Interface of a DSP

Chapter 11: Thank You, Certificate & Feedback

Lecture 1: Request a Free Consultation

Lecture 2: Thank You, Certificate & Review

Lecture 3: Feedback

Instructors

Alex Vasileiadis
Managing Director at Premium Media Solutions

Rating Distribution

1 stars: 18 votes

2 stars: 36 votes

3 stars: 228 votes

4 stars: 856 votes

5 stars: 1255 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!