Digital transformation Big Data in the Luxury Industry

Digital transformation & Big Data in the Luxury Industry, available at $49.99, has an average rating of 4.5, with 10 lectures, based on 306 reviews, and has 7739 subscribers.

You will learn about digital transformation Data Marketing Digital Luxury This course is ideal for individuals who are Students and professionals willing to reinforce their luxury management skills with digital competencies It is particularly useful for Students and professionals willing to reinforce their luxury management skills with digital competencies.

Enroll now: Digital transformation & Big Data in the Luxury Industry

Summary

Title: Digital transformation & Big Data in the Luxury Industry

Price: $49.99

Average Rating: 4.5

Number of Lectures: 10

Number of Published Lectures: 10

Number of Curriculum Items: 10

Number of Published Curriculum Objects: 10

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

digital transformation

Data Marketing

Digital Luxury

Who Should Attend

Students and professionals willing to reinforce their luxury management skills with digital competencies

Target Audiences

Students and professionals willing to reinforce their luxury management skills with digital competencies

If one, which skill is a must for a luxury brand manager in 2020, to be headhunted and become a top talent in its industry?(True) Digital savviness, of course!

According to McKinsey, by 2025, nearly a fifth of luxury sales will be online(and digital will influence 100% of sales). Master the digital opportunity has become a strategic competency for luxury brands. The recent Coronavirus pandemic reinforced, even more, the importance of digital management for luxury companies.

More than ever, luxury companies favor talents with “digital colors”. Indeed, those skills become critical to succeed and thrive in luxury brand management positions. Do your current digital skills enable you to be a critical player as a Luxury Brand marketer?

What if a Googler (who worked for 8 years with luxury brands) lets you sneak in one of his lectures? This course concisely and comprehensively compiles everything you need to know about digital for luxury brands. 

How this course can be helpful for your career?

It can grow your career and boost your talent profile in the eyes of luxury firms

To succeed in a luxury brand management role, you need to sharpen your digital skills and strengthen your profile.

As the Luxury Industry faces substantial challenges after the pandemic (Bain & Company predicts that global luxury sales will suffer a year-over-year decline of 25% to 30%), it has identified substantial business growth pockets in e-commerce and digital experiences. Digital agility and efficiency have become more strategic than ever.

With this course, you access exclusive and up to date expert content.

After viewing this course, you will get the practical knowledge to lead a luxury brand’s digital transformation, with specific tactics and examples in mind, and you will have learned how some luxury brands stood out thanks to digital technologies.

The material is designed for teaching so that the course is fully supported with visual slides, designed to ease your understanding of complex digital strategies.

How satisfied are the students who tooke this course, outside of Udemy ?

96%of enrolled students rated this course “Very good” or “Excellent”.

92%of enrolled students would recommend this course

Who is behind this course ?

I’m Matthieu (French). I have been working at Google for almost a decade. I’m a digital consultant who advises luxury companies on their digital marketing strategies.

I have had working relationships with various Maisons and luxury giants, such as Hermes, Louis Vuitton, Dior, Mo?t Hennessy, Guerlain, L’Oréal, Clarins, or Chanel.

I’m also teaching in various MSc and MBA programs, including those majoring in Luxury Management, where I address “digital transformation & data analytics”.

Course Curriculum

Chapter 1: Digital Transformation of Luxury Companies

Lecture 1: Introduction

Lecture 2: Luxury is all about "experience"…

Lecture 3: The driving forces behind luxury digital transformation

Lecture 4: Digital transformation in motion

Lecture 5: A framework for a successful digital transformation of luxury brands

Chapter 2: Big Data

Lecture 1: "Eat data for breakfast"

Lecture 2: Artificial Intelligence is the new black

Lecture 3: What is the type of machinery behind marketing data?

Lecture 4: Marketing data : how do you feed the beast?

Lecture 5: How luxury brands transform data into a superior experience?

Instructors

Matthieu Tran-Van
Digital Expert for Top Luxury Brands, working at Google

Rating Distribution

1 stars: 1 votes

2 stars: 3 votes

3 stars: 38 votes

4 stars: 121 votes

5 stars: 143 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!