Email Marketing Strategy A-Z- Design your best strategies

Email Marketing Strategy A-Z: Design your best strategies, available at $39.99, has an average rating of 4.3, with 48 lectures, 6 quizzes, based on 40 reviews, and has 343 subscribers.

You will learn about Design your own strategy in List Building, Email Newsletters & Automations Optimize for 100% Inbox rate Maximise Email List Growth with different types of Pop-ups, Triggers & Value Offers Segment Email List effectively for Frequency & Content Personalization Design Newsletters Sending Calendar Build Email Automation Flows to Optimize Conversion Rate & Increase Customer Lifetime Value Design highly-converting Email Designs Analyze & Optimize Email Marketing Performance Metrics Automate Email Content with Recommendation Engine Connect Email with other channels ADDITIONAL TIPS to Email Marketing operations: tracking, troubleshooting, list-cleaning, … with checklist & templates! This course is ideal for individuals who are Marketing Specialists/Managers or Business Owners who want to Build Strategies for Email Marketing channels and use the channel to unlock revenue sustainably, create better experience & build customer relationships It is particularly useful for Marketing Specialists/Managers or Business Owners who want to Build Strategies for Email Marketing channels and use the channel to unlock revenue sustainably, create better experience & build customer relationships.

Enroll now: Email Marketing Strategy A-Z: Design your best strategies

Summary

Title: Email Marketing Strategy A-Z: Design your best strategies

Price: $39.99

Average Rating: 4.3

Number of Lectures: 48

Number of Quizzes: 6

Number of Published Lectures: 48

Number of Published Quizzes: 6

Number of Curriculum Items: 54

Number of Published Curriculum Objects: 54

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Design your own strategy in List Building, Email Newsletters & Automations

Optimize for 100% Inbox rate

Maximise Email List Growth with different types of Pop-ups, Triggers & Value Offers

Segment Email List effectively for Frequency & Content Personalization

Design Newsletters Sending Calendar

Build Email Automation Flows to Optimize Conversion Rate & Increase Customer Lifetime Value

Design highly-converting Email Designs

Analyze & Optimize Email Marketing Performance Metrics

Automate Email Content with Recommendation Engine

Connect Email with other channels

ADDITIONAL TIPS to Email Marketing operations: tracking, troubleshooting, list-cleaning, … with checklist & templates!

Who Should Attend

Marketing Specialists/Managers or Business Owners who want to Build Strategies for Email Marketing channels and use the channel to unlock revenue sustainably, create better experience & build customer relationships

Target Audiences

Marketing Specialists/Managers or Business Owners who want to Build Strategies for Email Marketing channels and use the channel to unlock revenue sustainably, create better experience & build customer relationships

THIS COURSE HELPS YOU TO UNDERSTAND THE PRINCIPLES OF HOW THINGS WORK & THE MINDSET FOR GROWTH – So you can confidently own the email channel to drive massive yet sustainable growth for any of your business!

HIGHLY PRACTICAL guaranteed: 

10+ Practical Frameworks, applicable for any businesses make it flexible for you to apply and turn into actionable strategies in List Building, List Hygiene, Email Newsletters, Email Automations & Email Analytics

On-screen tutorialsof how to set-up everything in real-life (domain authentication – SPF & DKIM, check IP & Domain Reputation, set-up A/B testing,…) and how to analyze email marketing performance of a real business!

Template Handoutsincluding of Google Spreadsheet & Data Studio Dashboard, ready for you to re-use and easily manage email marketing campaigns!

Flowcharts make it easy to understand any concepts

Checklists make it actionable & clear of what to do (+a list of useful tools that you must know!!)

Do you feel like Email Marketing is too complicated while those common Best Practices just don’t always fit to your business?

And the misery just keeps going on and you:

don’t know what problems to fix when the results go down

also don’t know what to optimize more to make it even better

struggle to grow massively without annoying customers & losing them

feel like your efforts are wasted because of low business returns?

IT’S TIME TO POWER-UP WITH THE EMAIL MARKETING STRATEGY CLASS A-Z

Where you’ll learn to:

1. DESIGN YOUR OWN STRATEGIES in List Building, Email Newsletters & Email Automations, so you are able to make Email Marketing work just right for your business in any situation!

2. UNDERSTAND EVERY CONCEPT & METRIC in Email Marketing – what they mean and how they relate, so you are able to know exactly what to do in every case! Including topics like: Email Deliverability, List Hygiene, … which have massive impacts on Email Marketing results, that you hardly can find in other courses! (INCLUDING: detailed instruction of how to choose an email marketing platform, how to do domain authentication for non-technical marketers, how to check IP & Domain Reputation, how to conduct Spam test & A/B test, …)
   

WHAT YOU’LL LEARN EXACTLY

1. Email Marketing Basic: Differences vs other channels, Types of campaign, Criteria to choose a platform

2. Email Marketing Deliverability: Get into Customers’ Inbox

3. Email Marketing Lists: Grow, Enrich & Maintain

4. Email Newsletters: Sending Newsletters that Customers will LOVE

5. Email Marketing Automation: Automate Sales & Increase Customer Lifetime Value

6. Email Marketing Analytics: Reporting, Analyzing & Optimizing

7. What’s Next for Email Marketing: Recommendation Engine & Cross-channel

You’ll Also Get:

&  Lifetime Access to course updates

&  Direct Support with me – via Q&A, Direct Message & more!

&  Udemy Certificate of Completion

&  30 day money-back guarantee – so there’s no risk to get started.

HIT THE “BUY NOW” BUTTON TO UNLOCK THE REAL POWER OF

EMAIL MARKETING – THE MOST PERSONAL & LOW-COST MARKETING CHANNEL TO ENGAGE WITH YOUR CUSTOMERS!

About Me:

My name is Anny – Growth Marketing Expert, an ex-Strategic Account Manager at INSIDER – a mar-tech startup funded by Sequoia, where I consulted and worked hands-on with many big companies in CRM Marketing, Marketing Automation & Conversion Rate Optimization.

What my clients say about me:

“While the e-commerce CRM is Anny’s best expertise, she also has a strong knowledge on the technical side. Thanks to her rich expertise, I and my team could create ad-hoc / automatic CRM campaigns, improve customer journey, which all drove positive results.”

“With the skill of data analytic and marketing automation, she often gave us insightful reports, valuable suggestions to optimize onsite conversion rate, customer engagements, etc”

“Anny always comes up with interesting insights, valuable ideas and trends that could be used practically in our CRM campaigns.”

Course Curriculum

Chapter 1: Welcome to Email Marketing Strategy Class!

Lecture 1: Differentiation of Email Marketing vs. other channels & email spam

Lecture 2: Why Email Marketing – 7 Most Important Reasons

Lecture 3: 3 types of Email Marketing campaign

Lecture 4: Select the Email Marketing platform

Lecture 5: Overcome Top 5 Challenges in Email Marketing

Chapter 2: Email Marketing Deliverability: Get into Customers' Inbox

Lecture 1: Email Marketing Deliverability: Intro & Overview

Lecture 2: 3 Steps to do Before sending Email Marketing

Lecture 3: Journey to Inbox & Key Concepts in Email Marketing Deliverability

Lecture 4: New IP Warm-up

Lecture 5: Troubleshooting for Email Deliverability

Lecture 6: INSTRUCTION: How to do Domain Authentication

Lecture 7: INSTRUCTION: How to Check IP Reputation & Blacklist

Lecture 8: INSTRUCTION: How to use Google Postmaster

Chapter 3: Email Marketing Lists: Grow, Enrich & Maintain

Lecture 1: Email Marketing Lists: Overview & Intro

Lecture 2: Intro to Email Lead Collection

Lecture 3: GROW: Different types of Email Lead Collection Pop-up

Lecture 4: GROW: 5 Best Practices in Email Lead Collection

Lecture 5: ENRICH: Email Marketing Database – Why & How?

Lecture 6: MAINTAIN: Email List Cleaning – When & How to?

Lecture 7: MAINTAIN: Additional Tips for Email List Hygiene

Chapter 4: Email Newsletters: Sending Newsletters that Customers will LOVE

Lecture 1: Email Newsletters: Overview & Intro

Lecture 2: Email Newsletters: Overall Sending Strategy

Lecture 3: Engagement Segmentation: How to Send Emails at the Right Frequency?

Lecture 4: Content Segmentation: How to Send Emails with the Right Content?

Chapter 5: Email Marketing Automation: Automate Sales & Increase Customer Lifetime Value

Lecture 1: Email Marketing Automation: Intro & Overview

Lecture 2: 4 Steps to Create Email Marketing Automation

Lecture 3: Email Marketing Automation: Planning Strategy

Lecture 4: Welcome New email flow

Lecture 5: Browse Abandonment Recovery email flow

Lecture 6: Cart Abandonment Recovery email flow

Lecture 7: Inactive Reactivation email flow

Lecture 8: Up-selling & Cross-selling email flow

Lecture 9: Happy Birthday email flow

Lecture 10: Loyalty Program email flow

Chapter 6: Email Marketing Analytics: Reporting, Analyzing & Optimizing

Lecture 1: Email Marketing Analytics: Overview & Intro

Lecture 2: How to Unify Email Marketing Performance Data

Lecture 3: Set up Tracking for Email Marketing: UTM & Naming Convention

Lecture 4: INSTRUCTION: Using Template Google Sheet to create UTM & Campaign Name

Lecture 5: INSTRUCTION: Create Pivot Table to Analyze Campaign Performance

Lecture 6: Holistic Email Marketing Metric Matrix

Lecture 7: How to Analyze Email Marketing Metrics

Lecture 8: INSTRUCTION: Analyze Performance on Data Studio Dashboard

Lecture 9: Optimization Tactics for Every Metric in Email Marketing

Lecture 10: INSTRUCTION: How to use A/B testing & Send Time Optimization features

Chapter 7: What's Next for Email Marketing?

Lecture 1: Advanced Application of Email Marketing: Overview & Intro

Lecture 2: Recommendation Engine in Email Marketing

Lecture 3: Extend Email Marketing to Cross-Channel Automated Journeys

Lecture 4: Goodbye & Let's Keep in Touch!

Instructors

Anny Hoang
Growth Marketing Expert

Rating Distribution

1 stars: 1 votes

2 stars: 1 votes

3 stars: 4 votes

4 stars: 10 votes

5 stars: 24 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!