Principles of Marketing

Principles of Marketing, available at $49.99, has an average rating of 3.85, with 32 lectures, 7 quizzes, based on 25 reviews, and has 123 subscribers.

You will learn about Marketing Foundations of Marketing Marketing Strategies Marketing Plans Pricing Promotions Segmentation, Targeting, Positioning Market Research Techniques Advertising and Promotion Strategies Branding Offering Value to Consumers Product Life Cycle This course is ideal for individuals who are Beginners in business or marketing or Anyone who wants to learn about the basics of marketing or People who want to be more informed consumers It is particularly useful for Beginners in business or marketing or Anyone who wants to learn about the basics of marketing or People who want to be more informed consumers.

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Summary

Title: Principles of Marketing

Price: $49.99

Average Rating: 3.85

Number of Lectures: 32

Number of Quizzes: 7

Number of Published Lectures: 32

Number of Published Quizzes: 7

Number of Curriculum Items: 39

Number of Published Curriculum Objects: 39

Original Price: $29.99

Quality Status: approved

Status: Live

What You Will Learn

Marketing

Foundations of Marketing

Marketing Strategies

Marketing Plans

Pricing

Promotions

Segmentation, Targeting, Positioning

Market Research Techniques

Advertising and Promotion Strategies

Branding

Offering Value to Consumers

Product Life Cycle

Who Should Attend

Beginners in business or marketing

Anyone who wants to learn about the basics of marketing

People who want to be more informed consumers

Target Audiences

Beginners in business or marketing

Anyone who wants to learn about the basics of marketing

People who want to be more informed consumers

This course teaches you the basics of marketing you would need to know for introductory business courses, or if you’re curious to see how marketing works behind the scenes. By the end, you should have a better understanding of what marketing is, its value, and different ways companies can use it to promote their offerings to consumers. You will learn about branding, marketing strategies, marketing plans, the consumer decision process, the product life cycle, recent consumer trends, how to target specific markets, global marketing, and much more. I provide many real-world examples to help you apply the content to everyday life and business news.

Course Curriculum

Chapter 1: Overview

Lecture 1: Introduction

Lecture 2: What is Marketing?

Lecture 3: The Marketing Mix

Lecture 4: Marketing Strategy

Lecture 5: Marketing Plan

Lecture 6: Social Media and Mobile App Marketing

Lecture 7: Marketing Ethics

Lecture 8: The Marketing Environment

Chapter 2: Consumer Behavior, B2B, and Global Marketplaces

Lecture 1: The Consumer Decision Process

Lecture 2: Influencing the Consumer Decision Process

Lecture 3: B2B Marketing (Part 1)

Lecture 4: B2B Marketing (Part 2)

Lecture 5: Global Marketing

Lecture 6: Global Marketing Strategies

Chapter 3: STP and Market Research

Lecture 1: Segmentation

Lecture 2: Targeting

Lecture 3: Positioning

Lecture 4: Market Research

Chapter 4: Goods and Services

Lecture 1: Products

Lecture 2: Branding

Lecture 3: Types of Brands

Lecture 4: Product Life Cycle and Diffusion of Innovation

Lecture 5: Services

Chapter 5: Price

Lecture 1: 5 C's of Pricing

Lecture 2: Pricing Strategies

Chapter 6: Place

Lecture 1: Supply Chains

Lecture 2: Retailing

Chapter 7: Promotion

Lecture 1: IMC

Lecture 2: Advertising

Lecture 3: PR and Sales Promotion

Lecture 4: Sales Management

Lecture 5: Outro

Instructors

Dawn Gioia
Marketing Professional

Rating Distribution

1 stars: 0 votes

2 stars: 1 votes

3 stars: 5 votes

4 stars: 11 votes

5 stars: 8 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!