Tesla Company Analysis- Strategy, Marketing, Financials

Tesla Company Analysis: Strategy, Marketing, Financials, available at $89.99, has an average rating of 4.4, with 57 lectures, based on 916 reviews, and has 5973 subscribers.

You will learn about Learn how to perform strategic analysis Leverage classic frameworks like SWOT and Five forces to analyze Tesla Understand why Tesla has a brand following that is second only to Apple Apply the 4Ps framework and understand what makes Teslas marketing so powerful Perform financial statement analysis to understand Teslas historical performance Study Teslas growth, profitability, liquidity, and solvency Forecast Teslas 10-year financials Prepare a complete DCF valuation model This course is ideal for individuals who are Aspiring financial analysts, consultants, investment bankers, private equity analysts or Individuals interested in advancing their career in Corporate finance or Anyone who wants to understand Teslas business and is fascinated by the company It is particularly useful for Aspiring financial analysts, consultants, investment bankers, private equity analysts or Individuals interested in advancing their career in Corporate finance or Anyone who wants to understand Teslas business and is fascinated by the company.

Enroll now: Tesla Company Analysis: Strategy, Marketing, Financials

Summary

Title: Tesla Company Analysis: Strategy, Marketing, Financials

Price: $89.99

Average Rating: 4.4

Number of Lectures: 57

Number of Published Lectures: 55

Number of Curriculum Items: 57

Number of Published Curriculum Objects: 55

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Learn how to perform strategic analysis

Leverage classic frameworks like SWOT and Five forces to analyze Tesla

Understand why Tesla has a brand following that is second only to Apple

Apply the 4Ps framework and understand what makes Teslas marketing so powerful

Perform financial statement analysis to understand Teslas historical performance

Study Teslas growth, profitability, liquidity, and solvency

Forecast Teslas 10-year financials

Prepare a complete DCF valuation model

Who Should Attend

Aspiring financial analysts, consultants, investment bankers, private equity analysts

Individuals interested in advancing their career in Corporate finance

Anyone who wants to understand Teslas business and is fascinated by the company

Target Audiences

Aspiring financial analysts, consultants, investment bankers, private equity analysts

Individuals interested in advancing their career in Corporate finance

Anyone who wants to understand Teslas business and is fascinated by the company

**?Please be aware that this course is not an investment recommendation of any sort**

What is the best way to learn financial modelling, valuation, corporate strategy, marketing fundamentals, and financial statement analysis?

Go through a complete, real life case study.

And which is arguably the hottest company in the business world today?

Tesla Inc.

This is the first online course attempting to teach several disciplines by combining them in a coherent and holistic case study of a company.

In this course, we will touch on several important topics about Tesla:

Business strategy

Marketing

Financial statement analysis

Financial planning and forecasting

Valuation

Each topic we discuss is a natural continuation of what you have learned from the previous one. This will allow you to understand Tesla’s business very well.

It is a fascinating firm that has already made huge steps towards achieving its mission: accelerate the world’s transition to sustainable energy. The entire auto industry is focused on electric vehicles, in large part because of how successful Tesla has been in the last few years.

Tesla is a more expensive company than well-established traditional auto industry players like BMW and Daimler.

And yet it sells 20x-30x fewer cars compared to these companies.

According to investment banking analysts “Tesla has a brand following that is second only to Apple’s”

However, many analysts are uncertain whether the company has sufficient cash to sustain its growth and win a bigger portion of the market?

Tesla has established itself as the main innovator in the EV field.

But its CEO, Elon Musk, decided to open-source all of the company’s patents.

This is but one reason why Mr Musk is seen as the most exciting entrepreneur of this generation.

While many feel he can do no wrong, he also runs multiple multibillion-dollar businesses and it is unclear how much time he is able to spend on Tesla.

On our journey, we will encounter and analyse many contradictions surrounding Musk and Tesla. This is precisely what makes Tesla a perfect case study. Our goal with this course was to create a holistic, 360 degrees experience, that studies multiple facets of the company.

We are not simply going to study financial statements. We will do that, but we will explore the company from multiple perspectives.

Strategy:

How does Tesla intend to compete in the EV market?

What are the company’s strengths, weaknesses, opportunities, and threats?

Why is Tesla regarded as the ‘new Apple’?

Which are the competitive advantages and traits that make the two companies similar?

How is Tesla’s partnership with SpaceX going to help the company in the long-run?

What is Tesla’s mission and vision?

How does Tesla’s business look from a strategic perspective after performing the 5-forces analysis?

What was the rationale behind Tesla’s merger with Solar City, the renewable energy company?

How does renewable energy align with the electric vehicles business of the company?

Marketing:

Who is in Tesla’s target market?

How could we describe the firm’s ideal customer?

What kind of segmentation problems could Tesla run into in the future?

Is the company’s pricing coherent with the competitive strategy it has chosen?

How does Elon Musk leverage personal branding?

Why will this help Tesla in the long run?

Financial Statement Analysis:

What do the company’s financial ratios show about historical performance?

Is Tesla a growing business?

How profitable is Tesla?

How much working capital investment does the company need?

How likely is it that Tesla will have liquidity difficulties in the near future?

Are there any issues from a solvency perspective?

Financial Modeling and Valuation:

How to forecast vehicle deliveries over the next 10 years.

How to forecast average selling price of the types of vehicles to be delivered over the next 10 years.

What portion of revenues would expenses like Cogs and Opex account for?

How to forecast fixed asset investments and working capital needs.

How much is Tesla’s weighted average cost of capital?

Is Tesla’s DCF valuation in line with its current market price?

This course is perfect for aspiring financial analysts, investment bankers, business analysts, consultants, or corporate executives. The skills you will acquire are the perfect blend of soft and technical skills that will give you an edge in interviews.

This course comes with Udemy’s 30-day no questions asked money back guarantee. So, you have nothing to lose! Subscribe to the course and give it a try!

Click the ‘Take this course’ button now!?This will be one of the best decisions of your professional career!

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Course Curriculum

Chapter 1: Welcome! Course introduction

Lecture 1: Why a case study on Tesla?

Chapter 2: Strategy: How Tesla intends to win the battle

Lecture 1: Teslas mission and vision statements

Lecture 2: Electric vehicles – Industry analysis

Lecture 3: More than an auto producer

Lecture 4: Porters five forces analysis for Tesla

Lecture 5: The company lifecycle model

Lecture 6: Why Tesla resembles Apple: A focus on Teslas competitive advantages

Lecture 7: The relationship between Tesla and SpaceX

Lecture 8: Competitive strategy

Lecture 9: Tesla SWOT analysis

Chapter 3: Marketing: Why Tesla has a brand following that is second only to Apple

Lecture 1: Introduction to Tesla marketing

Lecture 2: Teslas segmentation problem

Lecture 3: A proof of Teslas brand strength

Lecture 4: Teslas pricing

Lecture 5: Before or after savings?

Lecture 6: Federal tax incentives for EVs

Lecture 7: Teslas distribution strategy

Lecture 8: Marketing communication

Lecture 9: Personal branding techniques used by Elon Musk

Lecture 10: How Elon Musks personal branding helped Tesla

Chapter 4: Financial Statement Analysis: A look at Teslas historical financials

Lecture 1: What you will see next in this section

Lecture 2: How to download Teslas historical financials

Lecture 3: Calculating and analyzing growth and profitability ratios

Lecture 4: Calculating and analyzing liquidity ratios

Lecture 5: Calculating and analyzing solvency ratios

Chapter 5: Financial Planning: Forecasting Teslas future financials (10 years)

Lecture 1: Organizing external inputs in a Drivers sheet

Lecture 2: Forecasting Teslas expected deliveries

Lecture 3: Comparing delivery figures with the ones of industry peers

Lecture 4: Estimating an average selling price of Tesla vehicles

Lecture 5: Calculating automotive revenue

Lecture 6: Peer comparison: Gross profit %

Lecture 7: Calculating automotive gross profit

Lecture 8: Calculating automotive cost of sales

Lecture 9: Forecasting energy and services revenue

Lecture 10: Calculating energy and services gross profit and cost of sales

Lecture 11: Forecasting operating expenses

Lecture 12: Building a fixed asset roll forward: PP&E

Lecture 13: Building a fixed asset roll forward: Capex forecasting

Lecture 14: Building a fixed asset roll forward: D&A schedule

Lecture 15: Peer comparison: D&A as a percentage of revenues

Lecture 16: Calculating DSO, DIO, DPO

Lecture 17: Fill in the P&L output sheet

Lecture 18: Calculating investments in working capital

Lecture 19: Forecasting Unlevered Free Cash Flow

Lecture 20: Forecasting other assets

Lecture 21: Forecasting other liabilities

Lecture 22: Completing Unlevered Free Cash Flow

Chapter 6: Valuation: Calculating enterprise value, equity value, and price per share

Lecture 1: Modeling Teslas financing needs in the forecast period

Lecture 2: Calculating Net income

Lecture 3: Bridging Unlevered Free Cash Flow to Net Cash Flow

Lecture 4: Balancing the Balance sheet

Lecture 5: Estimating Weighted Average Cost of Capital (WACC)

Lecture 6: Performing Discounted Cash Flow valuation (DCF)

Lecture 7: Calculating enterprise value, equity value, and price per share

Lecture 8: Final comments

Instructors

365 Careers
Creating opportunities for Data Science and Finance students

Rating Distribution

1 stars: 1 votes

2 stars: 7 votes

3 stars: 99 votes

4 stars: 359 votes

5 stars: 450 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

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