Product Management for Maximum Impact

Product Management for Maximum Impact, available at $27.99, has an average rating of 4.2, with 11 lectures, based on 267 reviews, and has 6041 subscribers.

You will learn about What Products are, how you manage product, and what defines and makes product successful Product Manager role (PM), key skills and responsibilities of Product Manager What distinguishes good Product Manager from bad Product Manager Who Product Manager is, what product manager is ultimately responsible for What makes an effective Product Manager New Product Success as a multiple of Market, Team, Product, and Luck Growth Product Success as Number of Customers, Growth Rate, Virality and K factor Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost Key concepts around Product Management and Strategy Qualitative and quantitative aspects of Product Management Product lifecycle stages: New Product, Growth Product, Mature Product This course is ideal for individuals who are Students, curious about what Product Management role is about or Product managers and aspiring product managers. Leaders in charge of automation efforts or Anyone looking to get a job in Product Management or Anyone wanting to transition into Product Management or Product Managers who want to advance their skillset or Entrepreneurs looking to master the product development process It is particularly useful for Students, curious about what Product Management role is about or Product managers and aspiring product managers. Leaders in charge of automation efforts or Anyone looking to get a job in Product Management or Anyone wanting to transition into Product Management or Product Managers who want to advance their skillset or Entrepreneurs looking to master the product development process.

Enroll now: Product Management for Maximum Impact

Summary

Title: Product Management for Maximum Impact

Price: $27.99

Average Rating: 4.2

Number of Lectures: 11

Number of Published Lectures: 11

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

What Products are, how you manage product, and what defines and makes product successful

Product Manager role (PM), key skills and responsibilities of Product Manager

What distinguishes good Product Manager from bad Product Manager

Who Product Manager is, what product manager is ultimately responsible for

What makes an effective Product Manager

New Product Success as a multiple of Market, Team, Product, and Luck

Growth Product Success as Number of Customers, Growth Rate, Virality and K factor

Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost

Key concepts around Product Management and Strategy

Qualitative and quantitative aspects of Product Management

Product lifecycle stages: New Product, Growth Product, Mature Product

Who Should Attend

Students, curious about what Product Management role is about

Product managers and aspiring product managers. Leaders in charge of automation efforts

Anyone looking to get a job in Product Management

Anyone wanting to transition into Product Management

Product Managers who want to advance their skillset

Entrepreneurs looking to master the product development process

Target Audiences

Students, curious about what Product Management role is about

Product managers and aspiring product managers. Leaders in charge of automation efforts

Anyone looking to get a job in Product Management

Anyone wanting to transition into Product Management

Product Managers who want to advance their skillset

Entrepreneurs looking to master the product development process

Your Instructor: 

This class is based on real product management experience with startups, small and large silicon valley companies

In this class we will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM. 

Who Product Manager is, what product manager is ultimately responsible for (setting the backlog of what is to be built) and how the go about doing that (knowledge of customer, market, data, industry, technology, etc.)

What makes an effective PM (passion for product, strategic thinking, creativity, execution, leadership, cross-functional savvy, etc.).

Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities.

For each product lifecycle stage will define key success formula which is essential to measuring right things and building Product Strategy that drives success. Formulas we will talk about are

New Product Success as a multiple of Market, Team, Product, and Luck,

Growth Product Success as Number of Customers, Growth Rate, Virality and K factor,

Mature Product Successas Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost

Course Target Audience: Students, curious about what Product Management role is about and how different products are managed. They have a basic understanding of the business world and want to be successful product strategists. They want to know how they can apply the tenets of product strategy to their own business or product, and that’s exactly what we are covering in this class.

Course Goals

Explain key concepts around Product Management and Strategy

Explain qualitative and quantitative aspects of Product Management and critical importance of both

Explain product lifecycle stages: New Product, Growth Product, Mature Product and define success for each

What class is NOT about

How to decide if Product Manager job is good for me

How to get a Product Manager job

How to acquire key skills to become a successful product manager

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Part 1 – Core Product Strategy Concepts

Lecture 1: Part 1 – Core Product Strategy Concepts

Chapter 3: Part 2 – Product Strategy Definition of Success

Lecture 1: Part 2 – Product Strategy Definition of Success

Chapter 4: Part 3 – Product Strategy and Product Lifecycle

Lecture 1: Part 3 – Product Strategy

Chapter 5: Part 4 New Product Strategy

Lecture 1: Part 4-1 New Product Strategy

Lecture 2: Part 4-2 Go To Market Strategy

Chapter 6: Part 5 – Growth Product Strategy

Lecture 1: Part 5 – Growth Product Strategy

Chapter 7: Part 6 – Mature Product Strategy

Lecture 1: Part 6 – Mature Product Strategy

Chapter 8: Part 7 – Class Project

Lecture 1: Part 7 – Class Project

Chapter 9: Part 9 – Go To Market Strategy

Lecture 1: Part 9 – Go To Market Strategy

Chapter 10: Conclusion

Lecture 1: Conclusion

Chapter 11: Assignment: Go to Market Strategy

Instructors

Vasily Starostenko
Product management for Maximum Impact

Rating Distribution

1 stars: 9 votes

2 stars: 12 votes

3 stars: 59 votes

4 stars: 94 votes

5 stars: 93 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!