Emotional Design Thinking Design Psychology Masterclass

Emotional Design Thinking & Design Psychology Masterclass, available at $34.99, has an average rating of 4.1, with 7 lectures, based on 119 reviews, and has 369 subscribers.

You will learn about Design Psychology: The roots of design psychology and its practical applications in design. Emotional Design: How to add an emotional experience to design, how to enhance it using other elements and how to maintain design coherence. Design Thinking: Understanding and adding an X factor appeal in design. Understanding conscious and unconscious appeal Jargon: Terminologies of design psychology, major theories, notable cases in history, case studies which enable students to better present their case in the boardroom and offer expert opinions. Design Evaluation: Evaluation and prediction of the potential of a designs to become a market success. This course is ideal for individuals who are Industrial Designers or UX Designers or Product Designers or Graphic, Communication Designers or Creative Heads or Marketing Managers It is particularly useful for Industrial Designers or UX Designers or Product Designers or Graphic, Communication Designers or Creative Heads or Marketing Managers.

Enroll now: Emotional Design Thinking & Design Psychology Masterclass

Summary

Title: Emotional Design Thinking & Design Psychology Masterclass

Price: $34.99

Average Rating: 4.1

Number of Lectures: 7

Number of Published Lectures: 7

Number of Curriculum Items: 7

Number of Published Curriculum Objects: 7

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Design Psychology: The roots of design psychology and its practical applications in design.

Emotional Design: How to add an emotional experience to design, how to enhance it using other elements and how to maintain design coherence.

Design Thinking: Understanding and adding an X factor appeal in design. Understanding conscious and unconscious appeal

Jargon: Terminologies of design psychology, major theories, notable cases in history, case studies which enable students to better present their case in the boardroom and offer expert opinions.

Design Evaluation: Evaluation and prediction of the potential of a designs to become a market success.

Who Should Attend

Industrial Designers

UX Designers

Product Designers

Graphic, Communication Designers

Creative Heads

Marketing Managers

Target Audiences

Industrial Designers

UX Designers

Product Designers

Graphic, Communication Designers

Creative Heads

Marketing Managers

This course has been designed by consulting cutting edge research on the novel subjects of emotional design, design thinking and design psychology. This power packed training has the potential to give students a whole new perspective on design. All types of designers (UX, Product, Industrial, Graphic, etc..) and marketing and creative managers who have an inquisitive eye can benefit from this training. The first part of the course starts with the very origins of emotional design and psychology. The second part covers how humans connect to design. The third part practically applies all theories in design, citing cases and solved examples. 

The project is a combination of various tasks covering all the video lectures.

1. Think & Observe 10 designs around you. Consciously try to note what sensation transference they give to the consumers. Write down at least 5 feelings per design.

2. Study Ford Edsel and figure out the reason for its failure from a design technology perspective.

3. Take any 5 products, search for a female version of the product, search for a male version and correspond them to the age, gender and status these objects have been created as.

4. Write down a functional design briefs, user profiles and psychological design briefs for the following items: (minimum 200 words each)

5. An office table

6. A home juicer

7. A handbag

Course Curriculum

Chapter 1: Introduction and historical perspective

Lecture 1: Introduction to the psychological roots of design and linkage to modern design.

Lecture 2: Case Studies in Design Psychology

Chapter 2: Anthroporphism

Lecture 1: Anthropomorphism in form

Lecture 2: Anthropomorphism in fonts, colors and sounds

Chapter 3: Practical applications

Lecture 1: Similarity, user profiling & emotionally consistent design

Lecture 2: The workings of the subconscious mind

Lecture 3: Summing it all together, Writing functional and psychological design breifs

Instructors

Omer Masood Qureshi
Scientist, Industrial Designer and Professor

Rating Distribution

1 stars: 4 votes

2 stars: 5 votes

3 stars: 19 votes

4 stars: 29 votes

5 stars: 62 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!