More Than a Logo- Design a Brand Identity System

More Than a Logo: Design a Brand Identity System, available at $19.99, has an average rating of 4.15, with 7 lectures, 1 quizzes, based on 36 reviews, and has 3225 subscribers.

You will learn about Learn how to consider Brand Positioning in your logo designs Advantages of designing a Brand Identity System What components go into creating a cohesive Visual System How to pick the most appropriate mockups to sell your design work This course is ideal for individuals who are Perfect for designers of any level in their career or Suitable for design students or beginners or Great for designers wanting to transition into a lead role It is particularly useful for Perfect for designers of any level in their career or Suitable for design students or beginners or Great for designers wanting to transition into a lead role.

Enroll now: More Than a Logo: Design a Brand Identity System

Summary

Title: More Than a Logo: Design a Brand Identity System

Price: $19.99

Average Rating: 4.15

Number of Lectures: 7

Number of Quizzes: 1

Number of Published Lectures: 7

Number of Published Quizzes: 1

Number of Curriculum Items: 8

Number of Published Curriculum Objects: 8

Original Price: A$149.99

Quality Status: approved

Status: Live

What You Will Learn

Learn how to consider Brand Positioning in your logo designs

Advantages of designing a Brand Identity System

What components go into creating a cohesive Visual System

How to pick the most appropriate mockups to sell your design work

Who Should Attend

Perfect for designers of any level in their career

Suitable for design students or beginners

Great for designers wanting to transition into a lead role

Target Audiences

Perfect for designers of any level in their career

Suitable for design students or beginners

Great for designers wanting to transition into a lead role

In this class I’m thrilled to share my Overarching Brand Visuals process with you that has allowed me to sustain a virtually 100% approval rate from clients, for the last 3 years and over 20 major rebrand projects.

My process is a result of more than a decade of tweaking and strengthening my approach to designing and presenting logos and identities. I have stopped having to defend designs for individual items, or nitpick at a logo, because I focus on delivering Overarching Brand Visuals that support a cohesive Brand Story.

If you’ve ever presented logo options to a client only to receive criticism or confusion, or go through an insane amount of revisions for something as basic as a business card, then this class is for you.

In some of my previous classes I focused on providing a lot of theoretical knowledge behind approaching design work.

However I want to shift gears a little and focus on the practical side of creating visuals for a brand.

I invite you to go behind the scenes with me and see how I put together concept visuals for a real client of mine, while I talk you through my thought process.

Key Takeaways:

Learn how to consider Brand Positioning in your logo designs

Look at the advantages of designing an Overarching System rather than just a logo

Explore what components should be considered for a cohesive Visual System

Learn how to establish which application examples should be presented

A hands-on, behind the scenes lesson of creating Overarching Visuals for a real client

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Design a Brand Identity System

Lecture 1: Why Create Overarching Visuals

Lecture 2: Start With the Brand Story

Lecture 3: Identify Relevant Brand Touchpoints

Lecture 4: Practical Lesson –?Design the Overarching Visuals

Lecture 5: Reference The Brand Checklist

Lecture 6: Final Thoughts and Homework

Instructors

Ilya Lobanov
Brand Expert, Designer and Creative Director

Rating Distribution

1 stars: 0 votes

2 stars: 4 votes

3 stars: 5 votes

4 stars: 12 votes

5 stars: 15 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!