User Experience Tools- The Complete Guide to Personas

User Experience Tools: The Complete Guide to Personas, available at $44.99, has an average rating of 4.1, with 48 lectures, based on 123 reviews, and has 1238 subscribers.

You will learn about Master a structured methodology to understand your customers Meet the needs of your customers using personas as a tool Use personas to build great customer experiences that differentiate your brand Implement best practices for personas in both startup and corporate environments Use personas to enhance IT development, new product design, content marketing and much more This course is ideal for individuals who are Entrepreneurs or Product managers or UI/UX Designers or Developers or Marketers or Business Analysts or Product Designers or Content Managers or Brand Managers or Web Designers or Mobile Application Developers It is particularly useful for Entrepreneurs or Product managers or UI/UX Designers or Developers or Marketers or Business Analysts or Product Designers or Content Managers or Brand Managers or Web Designers or Mobile Application Developers.

Enroll now: User Experience Tools: The Complete Guide to Personas

Summary

Title: User Experience Tools: The Complete Guide to Personas

Price: $44.99

Average Rating: 4.1

Number of Lectures: 48

Number of Published Lectures: 48

Number of Curriculum Items: 49

Number of Published Curriculum Objects: 49

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Master a structured methodology to understand your customers

Meet the needs of your customers using personas as a tool

Use personas to build great customer experiences that differentiate your brand

Implement best practices for personas in both startup and corporate environments

Use personas to enhance IT development, new product design, content marketing and much more

Who Should Attend

Entrepreneurs

Product managers

UI/UX Designers

Developers

Marketers

Business Analysts

Product Designers

Content Managers

Brand Managers

Web Designers

Mobile Application Developers

Target Audiences

Entrepreneurs

Product managers

UI/UX Designers

Developers

Marketers

Business Analysts

Product Designers

Content Managers

Brand Managers

Web Designers

Mobile Application Developers

Limited Time: 19.99 USD for the course

Today, more than ever, businesses need to understand their customers if they want to create brand-defining experiences that differentiate them from the competition. Regardless of your industry or niche, consumer expectations are being shaped by their experience with industry leaders – people expect the convenience of Amazon, the pricing of Walmart, and the experience of Apple.

This course will show you how to understand your customers better – through a tool known as personas. It’s comprehensive, showing you not only why you need to use personas, but giving you a detailed toolbox on how to build them, and how to use them throughout your business.

The course structure can be summarized as:

1. Introduction – learn why customer experience (CX) is becoming a key business imperative, and where personas fit in your CX initiatives

2. What is a persona – learn the history of personas, and today’s thinking around how best to design them

3. Creating personas – learn the most effective tools to perform user research in order to create personas. The Persona Toolbox is introduced, showing you 6 different methodologies, with detailed explanations of all of them

4. Use personas – learn how to use personas throughout your business to enhance customer-centricity. 

5. Success factors and common mistakes – avoid the mistakes we see businesses make when using personas, and discover the key success factors needed to create truly exceptional personas

6. The future of personas – learn how some companies are taking personas to the next level to derive more value for the business and their customers

Templateshave been included to allow you to quickly start using these tools. We’ve also included assignments to help you incorporate personas for your specific needs.

All course notesare also available

The Skills Spotlight series is a collection of courses that help designers master a specific skill that they can use throughout their career. Too often, we find designers that have an incomplete toolkit. In our experience, we see that many good designers are only missing a few essential skills. This series was developed so that intermediate-level designers could improve their skills where it mattered, not wasting time with general courses. Beginner designers can also use the Skills Spotlight series to build a comprehensive base from beginning, or consider doing a flagship course on a particular theme.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Course structure

Lecture 3: Why learn about personas? The importance of customer experience

Lecture 4: Personas as part of your customer experience journey

Lecture 5: Why study this course

Lecture 6: Resources

Chapter 2: What is a persona

Lecture 1: What is a persona

Lecture 2: An example of a persona

Lecture 3: Benefits of personas

Lecture 4: What a persona isnt

Lecture 5: Resources

Chapter 3: History of personas

Lecture 1: History of personas: the four different perspectives of personas

Lecture 2: Resouces

Chapter 4: Developing personas

Lecture 1: General process

Lecture 2: Persona research toolbox

Lecture 3: Resources

Chapter 5: Persona research toolkit

Lecture 1: Surveys

Lecture 2: Analytics

Lecture 3: Customer data

Lecture 4: Interviews and focus groups

Lecture 5: Questions for interviews and focus groups

Lecture 6: Usability

Lecture 7: Contextual research

Lecture 8: Contextual Research (Part 2)

Lecture 9: Contextual research: representative users

Lecture 10: Contextual research: immersion

Lecture 11: Contextual research: diary

Lecture 12: Contextual research: observation

Lecture 13: Resources

Chapter 6: Using Personas

Lecture 1: Using personas

Chapter 7: Primary Uses of Personas

Lecture 1: Understanding users

Lecture 2: Empathizing

Lecture 3: Journey mapping

Lecture 4: Scenario development

Lecture 5: Resources

Chapter 8: Secondary uses of personas

Lecture 1: Communication (Part 1)

Lecture 2: Communication (Part 2)

Lecture 3: Changing culture

Lecture 4: Marketing material (Part 1)

Lecture 5: Marketing material (Part 2)

Lecture 6: Identifying customers

Lecture 7: Resources

Chapter 9: Critical success factors

Lecture 1: Critical success factors

Lecture 2: Common mistakes (Part 1)

Lecture 3: Common mistakes (Part 2)

Lecture 4: Resources

Chapter 10: Enterprise-Ready Personas

Lecture 1: Enterprise-ready personas

Lecture 2: Resources

Instructors

The Customer Experience Series
Design Experiences to Delight Customers

David Baron
Strategy | Customer Experience | FinTech

Rating Distribution

1 stars: 1 votes

2 stars: 11 votes

3 stars: 30 votes

4 stars: 38 votes

5 stars: 43 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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