Build Persuasive Products

Build Persuasive Products, available at $39.99, has an average rating of 4.35, with 27 lectures, based on 598 reviews, and has 3894 subscribers.

You will learn about Use psychology to design more effective, more fun, and more engaging interactions Design with purpose and intent Motivate your users to act Sustain passionate users through mastery and honest seduction Create better and more engaging interactions, today. Frame choices to your benefit This course is ideal for individuals who are Web designers or Interaction designers or Usability professionals or User Experience professionals or Entrepreneurs or Business developers or Growth hackers It is particularly useful for Web designers or Interaction designers or Usability professionals or User Experience professionals or Entrepreneurs or Business developers or Growth hackers.

Enroll now: Build Persuasive Products

Summary

Title: Build Persuasive Products

Price: $39.99

Average Rating: 4.35

Number of Lectures: 27

Number of Published Lectures: 25

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 25

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Use psychology to design more effective, more fun, and more engaging interactions

Design with purpose and intent

Motivate your users to act

Sustain passionate users through mastery and honest seduction

Create better and more engaging interactions, today.

Frame choices to your benefit

Who Should Attend

Web designers

Interaction designers

Usability professionals

User Experience professionals

Entrepreneurs

Business developers

Growth hackers

Target Audiences

Web designers

Interaction designers

Usability professionals

User Experience professionals

Entrepreneurs

Business developers

Growth hackers

In this 3 hour course, I will go through the most effective persuasive design patterns and explain how you can easily apply them to your own design. You will learn the underlying psychological principles that drive us toward action.

You will learn how to design for engagement

The starting point will be in psychology rather than in graphical design. We will examine how we are as humans: how we think. You will learn what motivate us when we make decisions and howwe make decisions. After this course, you will be able to apply this principles to make seductive user experiences, that drive users toward action.

The full life-cycle

The appropriate approach to engaging your users depend on where they are in your product's lifecycle. We will examine all stages of your user-relationship:

How to get people onboard

How to get people started and discovering all your product has to offer

How to make them stick around (and love your product)

An always growing course

I believe in creating the best possible course for you to enjoy. This is why I will continuously be adding more lessons. If you liked the course in its current state then be sure to buy it now, to get free access to all existing and future lessons at the current low rate.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome

Lecture 2: From Usability to persuasion

Lecture 3: About the instructor

Chapter 2: Rhetorics

Lecture 1: Aristotle – 3 forms of persuasion

Lecture 2: Building trust

Chapter 3: The need to belong – Social biases

Lecture 1: Social Proof

Lecture 2: Authority

Lecture 3: Reciprocation

Lecture 4: Commitment and consistency

Lecture 5: Liking

Lecture 6: Cognitive Dissonance

Chapter 4: Perception & memory – Comprehension

Lecture 1: Anchoring

Lecture 2: Recognition over Recall

Lecture 3: Serial Positioning Effect

Lecture 4: Chunking

Chapter 5: Game mechanics – gameplay design

Lecture 1: Appropriate challenge

Lecture 2: Rewards

Chapter 6: Cognition – Loss aversion: our fear of loosing

Lecture 1: Loss aversion

Lecture 2: Endowment effect

Lecture 3: Status quo bias

Lecture 4: Scarcity

Chapter 7: Sustaining passionate users

Lecture 1: From being seduced to falling in love

Lecture 2: Onboarding – the art of seduction

Lecture 3: From falling in love to staying in love

Chapter 8: Thank you

Lecture 1: Thank you for joining this course

Instructors

Anders Toxboe
Head of Interactive Media

Rating Distribution

1 stars: 3 votes

2 stars: 13 votes

3 stars: 72 votes

4 stars: 237 votes

5 stars: 273 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!