Brand Identity For Beginners

Brand Identity For Beginners, available at $49.99, has an average rating of 4.25, with 19 lectures, based on 20 reviews, and has 65 subscribers.

You will learn about Differences in brand identity, branding and brand building My personal brand identity process Brand, Customers, Goals Designing distinctive assets Presentation Tips and structure Discovery design process Executing on-brand touchpoints How to present your identity This course is ideal for individuals who are Beginner graphic designers It is particularly useful for Beginner graphic designers.

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Summary

Title: Brand Identity For Beginners

Price: $49.99

Average Rating: 4.25

Number of Lectures: 19

Number of Published Lectures: 18

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 18

Original Price: $129.99

Quality Status: approved

Status: Live

What You Will Learn

Differences in brand identity, branding and brand building

My personal brand identity process

Brand, Customers, Goals

Designing distinctive assets

Presentation Tips and structure

Discovery design process

Executing on-brand touchpoints

How to present your identity

Who Should Attend

Beginner graphic designers

Target Audiences

Beginner graphic designers

Building distinctive brands have never been more important. In a world where there is a sea of brands, how do you differentiate from each other?

Brand identity is the pillar of branding, you can have a business idea and sell a service but without strong design the user experience can suffer.

In this course I will teach you the basics of designing a brand identity from scratch, my process with real client examples and sharing all my tips from my 8 years of experience. Creating a brand identity is more than just a logo, there are many more assets and parts to it which I will show you!

What you will learn:

Differences of brand identity, branding and brand building

My personal identity design process

Brand, Customers, Goals

Designing distinctive assets

Crafting beautiful mockups for your identity

Brand Discovery process

Executing on brand touchpoints

How to present your identity

How to package your services

Student Project

Create a new brand identity

Choose one of the 3 brand briefs for your class project. Only do 1 or 2 if you are feeling creative!

1. An organic delivery food service

2. A free live streaming app for content creators

3. An urban Clothing Label

All the details are below in the project section.

Make and effort to do the class project because those who take action will learn the most from practice.

Download the project file templates and briefs

Course Curriculum

Chapter 1: Course Introduction

Lecture 1: Introduction

Chapter 2: Brand Identity Modules

Lecture 1: 1 Defining Brand Identity

Lecture 2: 02 Brand Studio Inspiration

Lecture 3: 03 Identity Process

Lecture 4: 04 Consult Call

Lecture 5: 05 Discovery

Lecture 6: 06 Brand Tagline

Lecture 7: 06 Stylescapes

Lecture 8: 07 Logo Design

Lecture 9: 08 Presentation

Lecture 10: 09 Brand Touchpoints

Lecture 11: 10 Production

Lecture 12: 11 Delivery

Lecture 13: 12 Distinctive Assets

Lecture 14: 13 Brand Examples

Lecture 15: 14 Exporting and creating for social media

Lecture 16: Class Project

Lecture 17: Thank You

Instructors

Jeremy Mura
Brand Identity Designer

Rating Distribution

1 stars: 0 votes

2 stars: 1 votes

3 stars: 1 votes

4 stars: 7 votes

5 stars: 11 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!