Product-Led Growth

Product-Led Growth, available at $59.99, has an average rating of 4.45, with 25 lectures, 4 quizzes, based on 172 reviews, and has 813 subscribers.

You will learn about How to guide a product-led growth go-to-market motion with the right team, metrics, and technology How to use our products to help people discover us How to guide our users to value, quickly – both self-serve and with the help from our customer success teams How to track activation (users finding their aha moment) and engagement (breadth, depth, and frequency of product usage) How to convert our freemium/free trial users to paying customers using a product-qualified leads process How to get our pricing right How to retain our customers, and scale their usage over time How to make the transition from a sales-led to a product-led go-to-market motion This course is ideal for individuals who are Product managers, product marketing managers, product designers, engineering leaders, and customer success leaders who are working in (or aspiring to work in) a company that is pursuing product-led growth or Executives and managers who are considering a product-led growth go-to-market motion for their company It is particularly useful for Product managers, product marketing managers, product designers, engineering leaders, and customer success leaders who are working in (or aspiring to work in) a company that is pursuing product-led growth or Executives and managers who are considering a product-led growth go-to-market motion for their company.

Enroll now: Product-Led Growth

Summary

Title: Product-Led Growth

Price: $59.99

Average Rating: 4.45

Number of Lectures: 25

Number of Quizzes: 4

Number of Published Lectures: 25

Number of Published Quizzes: 4

Number of Curriculum Items: 29

Number of Published Curriculum Objects: 29

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

How to guide a product-led growth go-to-market motion with the right team, metrics, and technology

How to use our products to help people discover us

How to guide our users to value, quickly – both self-serve and with the help from our customer success teams

How to track activation (users finding their aha moment) and engagement (breadth, depth, and frequency of product usage)

How to convert our freemium/free trial users to paying customers using a product-qualified leads process

How to get our pricing right

How to retain our customers, and scale their usage over time

How to make the transition from a sales-led to a product-led go-to-market motion

Who Should Attend

Product managers, product marketing managers, product designers, engineering leaders, and customer success leaders who are working in (or aspiring to work in) a company that is pursuing product-led growth

Executives and managers who are considering a product-led growth go-to-market motion for their company

Target Audiences

Product managers, product marketing managers, product designers, engineering leaders, and customer success leaders who are working in (or aspiring to work in) a company that is pursuing product-led growth

Executives and managers who are considering a product-led growth go-to-market motion for their company

A product-led growth go-to-market model is exceptionally powerful.

With freemium/free trial offers, product-led growth matches how our customers want to buy software – experiencing value before the paywall.

And product-led growth gives us the potential to rapidly scale. The likelihood of a product-led growth company growing >100% versus a more traditional sales-led company is 2X.

If you are a product manager, product designer, product marketing manager, engineering leader, customer success leader, or executive considering product-led growth for your company – or aspiring to work for a product-led growth company – the goal of this course is to provide you a solid framework of knowledge and skills to get you successfully started.

In this introductory course, we’ll start by looking at the team, metrics, and technology we need to run a product-led growth model.

We’ll then walk through all the steps of a product-led growth model – using our products to help people discover us, guiding our users to value quickly (self-serve and with help from our customer success teams), converting our users to paying customers using a product-qualified leads process, getting our pricing right, and then retaining and scaling our customers over time.

We’ll then look at how to make the transition from a sales-led go-to-market motion to a product-led growth model.

And we’ll intersperse practice activities for you to apply all that you’ve learned.

Product-led growth – what an incredibly powerful go-to-market model. It’s how we provide exceptional customer value, it’s how we compete, it’s how we win.

I hope you will join the course!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course Introduction

Lecture 2: Product-Led Growth with Guru

Lecture 3: Product-Led Growth Go-To-Market Model

Chapter 2: Our Team, Metrics, and Technology

Lecture 1: Product-Led Growth at OnX

Lecture 2: Our Product-Led Growth Team

Lecture 3: Our Best Product-Led Growth Metrics

Lecture 4: Our Technology Stack

Lecture 5: Practice Activity: Team, Metrics, and Technology

Chapter 3: Product-Led Growth: Discover to Activate

Lecture 1: Discover to Activate with SafetyCulture

Lecture 2: Help People Discover Us

Lecture 3: Guide Our Users to Value (Self-Serve)

Lecture 4: Guide Our Users to Value (Human-Assist)

Lecture 5: Track Activation and Engagement

Lecture 6: Practice Activity: Discover to Activate with DocuSign

Chapter 4: Product-Led Growth: Convert to Scale

Lecture 1: Convert to Scale with Envoy

Lecture 2: Convert Our Free Users to Paying Customers

Lecture 3: Get Our Pricing Right

Lecture 4: Scale Our Customers

Lecture 5: Retain Our Customers

Lecture 6: Practice Activity: Convert to Scale with Envoy

Chapter 5: Becoming Product-Led

Lecture 1: Making the Transition

Lecture 2: Product-Led Growth for Non-PLG Companies

Lecture 3: Practice Activity: Becoming Product-Led with Shrimp AI

Chapter 6: Course Wrap-up

Lecture 1: 7 Key Takeaways

Lecture 2: Course Wrap-up

Instructors

Todd Birzer
Product management leader

Rating Distribution

1 stars: 0 votes

2 stars: 5 votes

3 stars: 11 votes

4 stars: 69 votes

5 stars: 87 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!